Modern Rolex Submariner Ads
In my book, a Rolex is “modern” if it has a glossy dial - with hour markers surrounded by white gold - and a sapphire crystal. That’s what you’ll find here. What you won’t find is a Ref. 14060. From around 1970 - 2020 all Submariner advertisements show ”Date” versions.
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1987 Rolex Submariners and Sea Dweller Trifold Pamphlet
Regular price $145Regular priceUnit price / per -
1996 Rolex Submariner Ref. 16610 with Clownfish Advertisement
Regular price $65Regular priceUnit price / per -
2010 Rolex "Hulk" Submariner Ref. 116610LV "Diver's Watch" Advertisement
Regular price $65Regular priceUnit price / per -
Rolex Submariner "Hulk" Ref. 116610 Advertisement
Regular price $95Regular priceUnit price / perSold out -
Rolex Submariner Ref. 16618 and Ref. 16613 "Before you leave the Caribbean" Advertisement
Regular price $95Regular priceUnit price / per -
Rolex Submariner Ref. 16610 feat. David Doubilet Advertisement
Regular price $45Regular priceUnit price / per -
2004 Rolex Submariner Ref. 16610 "Let It Be Air, Not Film" Advertisement
Regular price $45Regular priceUnit price / per -
Rolex Submariner Ref. 16613 "Precision. Skill. Timing." Advertisement
Regular price $45Regular priceUnit price / per -
2002 Rolex Submariner Ref. 16613 Advertisement
Regular price $45Regular priceUnit price / per -
1986 Rolex Submariner Ref. 16803 feat. Sylvia Earle Advertisement
Regular price $35Regular priceUnit price / per -
Submariner Ref. 16618 "George Bass's Rolex..." Advertisement
Regular price $35Regular priceUnit price / per -
2014 Rolex Submariner Ref. 116619 Advertisement
Regular price $45Regular priceUnit price / per
Rolex Submariner Neo-Vintage & Modern
In 2003, to celebrate the 50th Anniversary of the Submariner, Rolex released the Ref. 16610LV “Kermit” Submariner with an aluminum bezel insert in green as a nod to the signature color of Rolex. I’ve only found one advertisement, from 2005, that shows this version. As Rolex models transitioned to six-digit reference numbers, this generation of the Submariner marks the introduction of new materials (such as chromalight and Cerachrom), slightly new case designs, and new ads that were certainly different from those published prior to 2000.