Over the years, while running his passion business, Ad Patina, founder Nick Federowicz has gained a lot of knowledge about vintage magazine advertisements. Throughout his hunting and continued efforts to curate beautiful, authentic magazine ads, Nick has learned bits and pieces of the history behind some of the most-iconic ads and campaigns. Nick has been sought out by several well-known online and print media publications, including Hodinkee, The New York Times, Financial Times, Gear Patrol, and A Collected Man, to contribute his photography, personal experience and thoughts related to magazine advertisements.
Nick has also been a guest on a number of Podcasts. Through his commentary, he hopes that people will have a new perspective on vintage ads and a newfound appreciation for the artform he feels they represent.
Nicholas Federowicz, owner of Ad Patina, a Chicago-based vintage watch ad reseller, referred to his 1966 magazine ad for the Explorer Ref. 1016 that he said was among his best sellers.
Get your Don Draper (or Cole Pennington) on while perusing vintage watch ads with @adpatina.
Photography of Ad Patina's vintage ads are featured throughout the article.
Today, Ad Patina, the expert of all things vintage watch ads, is taking us on a swinging journey back to the 60s, a decade which in several ways marked the dawn of a new era for Heuer.
Rewind time with us and Ad Patina, a world-leading authority in vintage watch advertisements, as we reflect on previous decades of Heuer and TAG Heuer history, as immortalised in unforgettable campaigns.
Interest in vintage watch advertisements is also growing. Nick Federowicz, who founded Chicago-based specialist marketplace Ad Patina in 2017, exceeded his total customer count for 2021 in the first nine months of this year.
What he does do is source the best midcentury watch advertisements from vintage magazines, frame them, and then sell those.
Federowicz singled out the Geneva brand’s iconic “If You Were” campaign, which ran from 1967 to early 1970, as an especially powerful example of watch marketing.
According to Nick Federowicz of Ad Patina, who has been studying and sourcing vintage advertisements for several decades, this wistful direction helped to refocus collectors.
Nick doesn’t sell watches, or watch straps, or even watch pouches. He sells vintage magazine ads which highlight some of the most iconic watches ever produced.
Today we're chatting with Nick, the proprietor of AdPatina – a company that sources, sells, and frames vintage advertisements, ranging from watches, cars, to Eames chairs.
Nicholas Federowicz is an entrepreneur who started Ad Patina, where he hunts, harvests, preserves, hangs and sells vintage ads for watches and automobiles.
Today we dive into the vintage watch ad rabbit hole with Nick Federowicz, better known by his online persona of Ad Patina.
Nick Federowicz, founder of Ad Patina, joins the Fog City family this week to discuss building a business around your passion and how for Nick chasing vintage ads.
Nick is a visual artist and entrepreneur, specialising in sale and collecting of vintage printed watch and car advertisements.
Nick and I discuss his humble beginnings, his love of watches and specifically print ads, what drove him to start Ad Patina and what drives him still, as well as what the future holds for the brand.