1987 Rolex Submariners and Sea Dweller Trifold Pamphlet

1987 Rolex Submariners and Sea Dweller Trifold Pamphlet

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1987 Rolex Submariners and Sea Dweller Trifold Pamphlet

1987 Rolex Submariners and Sea Dweller Trifold Pamphlet

5.0
Rated 5.0 out of 5 stars
4 Reviews
Framing Options
Regular price $195
Regular price Sale price $195

Page Dimensions

Approx. 6" x 9 1/4" (15cm x 23cm)

Story and Details

Advertisements come in all shapes, sizes, and formats. Today I'd say an Instagram post can qualify as an advertisement. Which brings me to this super-crisp, late 1980s trifold pamphlet. Something originally sent to an authorized dealer as part of an advertising package. I assume meant to be used in-house by salespeople, for training and informational purposes. But also, I suppose, could be given to a customer, similar to a catalog. It's surely a great piece of Rolex marketing history and a wonderful example of how watches were promoted not that long ago. When unfolded, you see a pod of dive watches, including the classic Ref. 16610 and a gorgeous, solid 18kt. gold Ref. 16618 with a blue dial, showing glints of purple (collectors don't miss that detail). However, what is missing from this family photo is the dateless version of the Submariner, the Ref. 14060, which almost never surfaces in print advertising. Instead, a close relative of the Submariner photo bombs the portrait - the over-engineered Sea Dweller Ref. 16600. Is it situated at the bottom because it's a bit of an anomaly? Or, is it strategically placed at the bottom because it can go the deepest? For me, this is such a cool "advertisement." I think it'd be a shame for it to remain folded up, wasting away in a drawer. It's better than a more-common "booklet" catalog with pages. The unfurling design, the size, and layout lends itself perfectly to be framed. This is exactly the kind of time capsule ephemera that should be preserved and displayed. It's truly a joy to behold. To take in the history, the vivid colors, and those 5-digit, Neo-Vintage beauties. 

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 4 reviews
Total 5 star reviews: 4 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
4 reviews
  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    58 minutes ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

  • Tommy C.
    Verified Reviewer
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    Reviewing
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    A fantastic window to the Golden Age of advertising...

    I purchased this from Ad Patina some years ago and it's hanging in my home office as a constant view into what many consider to be the Golden Age of advertising. It was a time when brands and ad agencies had big ideas and took bold swings at advertising that manifested into Rolex's famous "you'd wear a Rolex" print ad series and Porsche's bold print ads from the 1980's. As a marketer, these are professional goodness.

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