The way patina on a watch tells its unique story - like how and where it was worn - the copy and imagery of advertisements tell the history behind brands and their models. Reading the headlines and taking in the visual elements remind us of the spirit of timepieces: when dive watches were dive watches…
The same way the perfect leather strap can make you enjoy your watch more, having original vintage ads can make you appreciate watches more. Ads add to the experience…
You might want a vintage ad to go with your watch. You might want to collect them, as they’re an important resource to study. And like dials, cases and movements, many ads are works of art to admire. For so many reasons - sentimental, educational, aesthetic - I think advertisements should be part of watch collecting; part of the conversation.
Ad Patina X Analog/Shift
You probably know Analog/Shift ;) If you don't, check them out! They have a huge selection of vintage watches from A to Z.. And now they have ads! Visit their website - analog/shift.com - to see their watches and our Pop-Up Shop collaboration! A dozen-plus rare and hard-to-find vintage ads featuring some of the most iconic designs and coveted watches. All framed expertly, ready to hang! Sold exclusively through Analog/Shift and shipped for free within the U.S.
FRAMEd AD SHOP
Ads pre-framed, ready to hang in your home or office!
A monthly exhibition of particularly cool, noteworthy ads…
What these ads all have in common is their size. (Of course, they’re all killer too!) Back to their size… They all measure approximately 7” x 10” (17cm x 25cm), which is slightly smaller than average magazine size. But by no means do they fall into the “small” category. They’re really the perfect size. Like a 36mm or 38mm watch vs. 40mm. (How’s that analogy?!) The look fantastic framed “floating” style and fit perfectly on any wall :)
1975 Rolex “Red” Submariner
Featuring the first Sub with a date, here you get a big image of the 1680 - in vivid color. Especially nice to make that red text pop!
1975 Omega Speedmaster Moonwatch
This ad that captures two icons of NASA… First and foremost, the hero-astronaut. And also, the proven, official timepiece!
Examples of the above ads framed “floating” style. See Frame Page for more info and inspiration!
Custom framing is a big part of what Ad Patina does. Let’s start a project…