Much the way patina on a watch tells its unique story, like how and where it was worn, the copy and imagery of advertisements tell the history behind a brand and their models.
Reading the headlines and taking in the visual elements reminds us of the spirit of timepieces - when dive watches were “dive” watches…
If you own a watch, you might want an ad to go with it. If you don’t own a particular watch, having an original ad for it can serve as motivation to aspire to own it someday. Either way, I think advertisements should be part of watch collecting. The same way the perfect leather strap can make you enjoy your watch more, having a vintage ad can make you appreciate watches more. Ads add to the experience…
FRAME AD SHOP
Offering something new… Ads all framed up, ready to hang in your home or office!
Every month I’ll spotlight ads that deserve special recognition. They may not be among the most popular, but they’re no less cool.
1990s Two-Tone Audemars Royal Oak
Two-tone watches don't bother me. And I think the Royal Oak wears steel and gold the best… In this ad, love how the sun hits the tapisserie dial.
1966 Omega “Wrist Computers”
Yeah there’s a straight-lug Speedy in this one, but that’s not why it’s so great… It’s great because the ad is really all about the brand.
Gift Guide 2018: Ad Patina Prints
LIST: 6 of the best vintage watch advertisements, according to @adpatina
Marketing Horloger: Etait-ce mieux avant?
(Watch Marketing: Was it better before?)
CHECK OUT THE FRAMING
For more info on framing - and to see some of the frame projects completed - click below