The way patina on a watch tells its unique story - like how and where it was worn - the copy and imagery of advertisements tell the history behind brands and their models. Reading the headlines and taking in the visual elements remind us of the spirit of timepieces: when dive watches were dive watches…

The same way the perfect leather strap can make you enjoy your watch more, having an original vintage ad framed on your wall can make you appreciate watches more. Ads add to the experience…

You might want a vintage ad to go with your watch. You might want to collect them - as they’re an important resource to study. And like dials, cases and movements, many ads are works of art to admire. For so many reasons - sentimental, educational, aesthetic - I think advertisements should be part of watch collecting; part of the conversation.   

“Nick from Ad Patina has given himself a very simple job that he executes at a very high level: to find compelling vintage watch ads from the golden age of midcentury advertising, and to save them from oblivion by selling them, either framed or unframed. We challenge you to peruse his IG without buying something.”

1958 Enicar featuring Sir Stirling Moss - w/ “moss” green accent

1968 Heuer Camaro framed “classic” style

medium-size Explorer framed “floating” style

Patek Philippe article framed “classic” style

2013 Rolex “It Tells History.”

1970 Omega Speedmaster “NASA select second best?”

1993 Land Rover Range Rover x Nike

Custom framing is a big part of what Ad Patina does. Let’s start a project…

Marketing Horloger: Etait-ce mieux avant?

(Watch Marketing: Was it better before?)

New Episode w/ Nick @watchpatina