1999 Patek Philippe Aquanaut Advertisement

1999 Patek Philippe Aquanaut Advertisement

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1999 Patek Philippe Aquanaut Advertisement

1999 Patek Philippe Aquanaut Advertisement

Framing Options
Regular price $195
Regular price Sale price $195

Page Dimensions

Approx. 9" x 11 7/8" (22cm x 30cm)

Story and Details

The Aquanaut is no longer the entry-level Patek Philippe it was back in 1997, when it debuted in the form of the reference 5060A and retailed for around $5,000. Since then, the small, casual, sporty offering has gradually grown in diameter, but exponentially grown in demand - and price. Despite the role the Aquanaut plays in today's watch culture, and how much it's become a pillar of Patek as much as the Nautilus, Calatrava, and various complications are, it may be surprising it's not a model you'll find in a print advertisement. That's right. No matter the version, or the metal, I've never seen a magazine ad for the staple Ref. 5167 or more sophisticated Travel Time Ref. 5164. And same goes for what is maybe the most-popular Aquanaut, the Ref. 5065 "Jumbo."  Although produced for nearly a decade, and during an era well before it reached "It Watch" status, I've never seen a magazine ad for this "grenade" dial Grail. Which brings me to this 1999 advertisement... I believe it's the only magazine ad showing an Aquanaut. What else it has going for it is it's a wonderful example of Patek's famous "Generations" campaign, which I think is among the most well known, most-effective advertising campaigns ever created. Although brilliant marketing, I don't always love the familial imagery. But I find this staged moment between father and son to come across genuine and sweet. For me, it's a more-relatable image than the majority of the portraitures used over the years. If we dive into this historic ad a bit more, namely reading the copy and fine print, you'll notice mention of its lineage as the model is officially called the "Nautilus Aquanaut." And reading the last line of text, we can assume the model pictured is the Ref. 5066A. 


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


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Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



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Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!