1987 Ranger Rover "most beautiful vehicle..." Advertisement

1987 Ranger Rover "most beautiful vehicle..." Advertisement

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1987 Ranger Rover "most beautiful vehicle..." Advertisement

1987 Ranger Rover "most beautiful vehicle..." Advertisement

Framing Options
Regular price $295
Regular price Sale price $295
To reserve this item, please contact me.

*available framed here

Page Dimensions

Approx. 8 1/8" x 10 3/4" (20cm x 27cm)

Story and Details

In the late 1980s, and throughout the 1990s, advertisements for the Range Rover, Defender and Discovery were among the most-compelling automotive ads out there. They all had a similar layout, comprised of a witty headline and a perfectly orchestrated scene to match. The agency that created Land Rover’s campaign was Grace & Rothschild, co-founded by legendary adman Roy Grace, who was also behind many well-known Volkswagen ads.

In 1987 Roy and his team were tasked with introducing the Range Rover to the U.S. market. A visionary, he made a bold move to position this upmarket vehicle a bit differently than was traditionally done. Instead of following the typical formula, showing a pristine car staged in a fancy setting, he dug down to the essence of Land Rover’s off-road roots and styled the high-priced 4-wheel drive SUV splattered and caked with dirt. Taking the road less traveled ultimately launched an advertising trend in the industry and sparked a love affair with the brand that endures to this day. The number of Land Rovers being bought, restored, driven, photographed, and proudly paraded around is a testament to the beauty and soul of the vehicles. A beauty and spirit that was perfectly captured and communicated in vintage Land Rover ads the men and women at Grace & Rothschild created.

Needless to say, this inaugural ad showing a white Range Rover Classic covered in mud is the seminal work. This groundbreaking ad doesn’t just showcase a good-looking 4x4 that many have fallen in love with. It also represents the careers and life’s work of talented individuals, copywriters and art directors, that we should celebrate the same way we praise fine art photographers and painters. After all, as the ad says, the Range Rover was exhibited at the Louvre. 


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.


Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!