1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
Currently available framed. See it here!
Page Dimensions
Approx. 8 1/4" x 10 3/4" (21cm x 27cm)
Story and Details
This advertisement has been my white whale. For 7 years, since my very-first days hunting ads, it was always on my radar. For 7 years I've looked for it off and on, but always giving up because it was proving to be the epitome of a needle in a haystack. It remained elusive - only living as a digital image I'd see occasionally while "surfing" the Internet. But I knew it was out there. And knew someday I would figure out the magazine it was in and possess it. That day came in April... Guided by a lone clue, I made yet another attempt to pinpoint the magazine. This time, I got lucky. Or maybe more like perseverance paid off. What could be considered the ultimate Submariner ad, a long lost treasure of an ad, was finally found.
This didn't come from Sports Illustrated or some other mainstream magazine. This anomaly of an ad was discovered in the last place you'd expect to find a Rolex watch being advertised. That secret will remain with me. But the ad can be yours. An ad that features an unnamed surfer riding a wave on a beautiful day, in a beautiful place. Most-likely in Hawaii since the Pipeline and Off The Wall are mentioned - two famous places to ride a big wave off Oahu's North Shore. The teal blue water and sky blue sky is certainly a different setting from the typical environment you'd expect a Submariner to feel at home. Yet it seems from reading the ad, a Rolex was also perfectly comfortable shredding a wave. Apparently winners of the International Professional Surfing (IPS) Championship were awarded Rolex watches for their Perfect 10 performance. That's pretty rad.
And in this ad, enlarged and blocking the surfer's board, is a Ref. 1680 "Red" Submariner. Do you think there's a Red Sub out with an engraving on the back signifying it was a prize in a surfing competition? Now that I found the ad, that's the next challenge for someone to accept. Find someone who won the watch and still has it!
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- NickVerified ReviewerReviewing1996 Omega Speedmaster MK40 w/ Schumacher AdvertisementI recommend this productRated 5 out of 5 stars1 week agoWhat a find, just wow!
I am so glad I found Ad Patina and had the pleasure of working with Nick. The level of attention and care Nick has for his customers is unfortunately rare in todays e-commerce experience. He truly brings his passion to what he does and it shines through. The selection of ads here is just incredible!
I was working on creating an ad wall in my home office and was delighted to find this specific ad. I personally have a connection with this ad (my first good watch was this exact model (3520.53.00)). I actually purchased it second hand from a Tourneau in the mid 00’s which makes the ad even more special (the ad I purchased was specifically a Tourneau advert).
Nick, thanks for helping me make my vision a reality and making it a special experience!
Was this helpful? - EmanuelVerified ReviewerReviewing1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood FrameI recommend this productRated 5 out of 5 stars2 weeks agoIncredible customer service & friendliness, make shoping ad Ad Patina a delight!
From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!
Was this helpful? - MichaelVerified ReviewerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoGreat guy, great products
I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!
Was this helpful? - MattReviewing2013 Rolex "Why This Watch?" feat. Picasso AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoExcellent from start to finish
I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!
Was this helpful? - Tommy C.Verified ReviewerReviewing1968 Rolex Submariner "If you were looking for lost empires..." AdvertisementI recommend this productRated 5 out of 5 stars1 month agoA fantastic window to the Golden Age of advertising...
I purchased this from Ad Patina some years ago and it's hanging in my home office as a constant view into what many consider to be the Golden Age of advertising. It was a time when brands and ad agencies had big ideas and took bold swings at advertising that manifested into Rolex's famous "you'd wear a Rolex" print ad series and Porsche's bold print ads from the 1980's. As a marketer, these are professional goodness.
Was this helpful?