1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
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Page Dimensions
Approx. 6 3/4" x 10" (17cm x 25cm)
Story and Details
German engineers who design the inner workings of these cars are typically seen as stuffy, humorless, and boring. Nothing you see in this ad is boring. And if there was ever a BMW advertisement destined to be framed, it has to be this one... BMW started their Art Car program in 1975 with Alexander Calder and a BMW 3.0 CSL, the fun yellow, red, and blue #93 at the top of the stack here. This is a program that they continue almost 50 years later with the most recent entry being designed by Julie Mehretu in 2024. Some of the most influential artists of the 20th century, and some of my personal favorites, have liveried cars for BMW including Warhol in ’79, Ernst Fuchs in ’82, David Hockney in ’95, and Jeff Koons in 2010. Back to the ad... the other two working down the stack shown are another 3.0 CSL from 1976 by Frank Stella and a 320i Turbo from 1977 by Roy Lichtenstein. Of the three shown here, Frank Stella's geometric design over a graph paper like design is by far my favorite, despite it putting me back in Algebra II sophomore year of high school.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!

advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- MaureenReviewing2001 Dodge Viper "King Snake" AdvertisementI recommend this productRated 5 out of 5 stars4 weeks ago5 Stars
This is now my second Ad Patina order. Growing up and flipping through magazines, ripping out your dream car from an ad and hanging it on your wall was what I did. It’s nice to have a company that sends pristine copies of the cutouts to hang up to match the garage. I’ll be ordering again, and again.
Was this helpful? - Sheila J.Verified BuyerReviewing1996 NAS Defender 90 w/ rhino "Not now, of course." AdvertisementI recommend this productRated 5 out of 5 stars1 month agoTank
This ad means more to me than it would most. I personally know the entire backstory to this ad because I was actually there! It was me and my now husband’s second date! He was working at the animal park and invited me to come with him on set. At the end of the day I even got to ride on Tank, the rhino. I just bought this ad for my husband for our 32nd wedding anniversary. While I wish it would’ve been cheaper, it was worth it just to see his face when I gave it to him. A moment we will cherish forever! While I don’t have a photo of me riding Tank, I do have photos of me with him. He was massive and the sweetest!
Was this helpful? - FranciscoReviewing1994 Discovery "Protect your family..." AdvertisementI recommend this productRated 5 out of 5 stars5 months agoCustomer Service should always be like this
My package came nothing short of perfect, it was wrapped, and placed carefully in the shipping box. Nick left me a sweet letter thanking me for ordering from the site. I will definitely order again.
Was this helpful? - PatrickVerified ReviewerReviewing2001 Mercedes Benz SL "Classic" AdvertisementI recommend this productRated 5 out of 5 stars5 months agoWhat wonderful service
After missing out on a particular ad I reached out to Nick to ask him to keep me in mind if he ever found another. Out of the blue, a few months later an email came through saying he had happened on another one. We chatted a bit about our shared appreciation for the car in question - who doesn't enjoy a white R129 SL500 - and within a few days the ad arrived on my doorstep on the other side of the Atlantic. Brilliant service, really felt looked after.
Was this helpful? - MorganVerified BuyerReviewing1961 Mercedes Benz 300 SL in Austrian Alps AdvertisementI recommend this productRated 5 out of 5 stars6 months agoFantastic Advertisement!
Working with Nick has been a seamless and joyful experience! He is extremely kind and made sure that I got the advertisement framed exactly how I wanted it! He sent pictures of different framing options, and then what the finished product would look like. The framed picture was very well packaged and he included a lovely note with it! I look forward to working with him again!
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