1978 BMW "Art and individualism." Advertisement

1978 BMW "Art and individualism." Advertisement

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1978 BMW "Art and individualism." Advertisement

1978 BMW "Art and individualism." Advertisement

Framing Options
Regular price $95
Regular price Sale price $95

Page Dimensions

Approx. 6 5/8" x 10" (17cm x 25cm)

Story and Details

German engineers who design the inner workings of these cars are typically seen as stuffy, humorless, and boring. Nothing you see in this ad is boring. And if there was ever a BMW advertisement destined to be framed, it has to be this one... BMW started their Art Car program in 1975 with Alexander Calder and a BMW 3.0 CSL, the fun yellow, red, and blue #93 at the top of the stack here. This is a program that they continue almost 50 years later with the most recent entry being designed by Julie Mehretu in 2024. Some of the most influential artists of the 20th century, and some of my personal favorites, have liveried cars for BMW including Warhol in ’79, Ernst Fuchs in ’82, David Hockney in ’95, and Jeff Koons in 2010. Back to the ad... the other two working down the stack shown are another 3.0 CSL from 1976 by Frank Stella and a 320i Turbo from 1977 by Roy Lichtenstein. Of the three shown here, Frank Stella's geometric design over a graph paper like design is by far my favorite, despite it putting me back in Algebra II sophomore year of high school. 


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.


Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!