Page Dimensions

Approx. 8 1/4" x 11 1/2" (21cm x 29cm)

Story and Details

This advert reminds us of two constant Porsche truths... One, Porsche’s competitive success; two, they’ve somehow improved the 911.

In 1978 Porsche brought back the SC - or "Super Carrera" - appellation, which was first applied to the last of the 356s. The new Porsche SC would be joined by the “Turbo” as the only 911s in production. 

This ad, photographed at a race track, subtly calls attention to Porsche’s performance and winning record on the track. In 1977 Porsche crushed the competition in the World Championship for Makes season, including winning the 24 Hours of Daytona. But what really must have got someone’s attention is the all-white 911 and its "G-Model" or "G-Body" design language, which pops beautifully against the cool color tone of the ad. 

And if that person read the copy blending in with the stands, they’d read a classic selling point about the 911 being a joy on the racetrack as well as “around town or meandering down on a county road.” 

One line you won’t miss is the bold make and model stretching diagonally across the page. Other Porsche ads of the era are designed similarly, all with the tagline “Nothing even comes close.” A statement many Porsches owners would say is truth in advertising.