1977 Air France Concorde "Le Chef-d'oeuvre" Advertisement

1977 Air France Concorde "Le Chef-d'oeuvre" Advertisement

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1977 Air France Concorde "Le Chef-d'oeuvre" Advertisement

1977 Air France Concorde "Le Chef-d'oeuvre" Advertisement

Framing Options
Regular price $35
Regular price Sale price $35

Page Dimensions

Approx. 13 3/8" x 10" (34cm x 25cm)

Story and Details

Twenty years after Chuck Yeager became the first man to enter the realm of supersonic flight, onlookers from the common man to famous musicians and movie stars, could now do the same. A true marvel of aeronautical engineering, Concorde took to the skies four months before man first stepped foot on the Moon in 1969. By 1977, the year this ad was published, Concorde was in full commercial service with British Airways and Air France, soaring at twice the speed of sound from London to New York in only three hours. No such plane came before it, nor has anything come close since. Not even the Soviet’s supersonic airliner, the Tupolev TU-144, which never saw commercial operation outside of the Soviet Union, leaving Concorde truly in a class of its own.

So what made Concorde, as Air France calls it in this ad, “le chef-d’œuvre”, or “the masterpiece”? 5000 hours of wind tunnel testing to perfect the shape of the double delta wings. Four engines derived from those of RAF bombers, allowing cruising speeds of Mach 2. And, a droop nose or “droop snoot” to allow better visibility for the pilots during landing. Through these innovations, Concorde took on its iconic form, which is on full display across two pages in this ad.

While Air France may call it “the masterpiece,” I believe a more appropriate title would be “the crowning achievement” of humanity’s conquest of the skies, cementing Concorde’s place in aviation history. With Concorde having been retired from the skies in 2003, through ads like this one, onlookers today can continue to marvel at the feat of human ingenuity that is Concorde.


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


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Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



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Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!