1970 Rolex Submariner "If you were working here..." Advertisement
1970 Rolex Submariner "If you were working here..." Advertisement
1970 Rolex Submariner "If you were working here..." Advertisement
1970 Rolex Submariner "If you were working here..." Advertisement
Page Dimensions
Approx. 8 1/8" x 10 7/8" (20cm x 27cm)
Story and Details
Perhaps the strongest run of Rolex advertisements were the "If you were... you’d wear a Rolex" series from the late 1960s. They all featured strangely compelling headlines in bold Helvetica typeface, often exotic pursuits undertaken by men of action, and the promises of individually tested watches hewn from a solid block of Swedish steel. Exactly what was so special about steel from Sweden was never explained, but that’s by the by... The testimonials from mountaineers, divers, pilots, race car drivers, and others unusually at risk of injuries in the workplace, should be all the quality control you need to have confidence in a Rolex. This 1969 Rolex advertisement features a wrist shot of the Submariner - arguably the most iconic tool watch of all-time. Likely the specific version shown is a Ref. 5513 with a "meters first" matte dial. And just like an Instagram post, this wrist shot has a caption, which acts as an endorsement... In this case, by the crew of Deepstar, an American Navy-civilian project operating a submersible designed by Jaques Cousteau, which saw service in the Atlantic, Pacific, and Caribbean. The hero image shows the actual Deepstar 4000 vessel. One of the wonderful aspects of vintage ads like this one is you can conduct your own research to get a deeper understanding of not only the role a watch played in an accomplishment, but also the technology, the people involved, and what life was like during a particular moment in time. For example, a rare "Single Red" Sea Dweller was gifted to Deepstar pilot Robert Palmer Bradley. Also, on one Deepstar dive, the ascent system and its backup failed - with the two man crew narrowly escaping death by hand-pumping hundreds of pounds of mercury ballast. What this advertisement won’t do is fail to lend an air of adventure to any home or office - whether you’re a Swedish steel magnate or not.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Trent T.Verified BuyerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars20 minutes agoPerfection
Love the attention to detail. Clearly run by people that take pride in their work. I have ordered multiple over the years and I will look forward to the next.
Was this helpful? - Tom O.Reviewing1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." AdvertisementI recommend this productRated 5 out of 5 stars51 minutes agoPerfect condition
Product was delivered quickly and in perfect condition.
Was this helpful? - MatthewReviewingVintage Rolex Datejust "Men who guide the destinies..." AdvertisementI recommend this productRated 5 out of 5 stars1 week ago5 Stars
Exactly what was shown. Great company and service, I will be making more orders in the future. Thank you!
Was this helpful? - Robert K.Verified BuyerReviewing2008 Patek Philippe Calatrava Ref. 5296G AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoGreat customer service
Ad arrived well packaged with a thoughtful note. Customer service that went above and beyond.
Was this helpful? - SteveVerified BuyerReviewing2013 Rolex GMT Master II Ref. 116710 "Batman" AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoWonderful complement to an heirloom watch
The ad came in pristine condition, and will be part of what I give to my son when he receives his first Rolex to wear. Nick’s passion for what he does clearly shows through, and I love his excitement in sharing what he does.
Was this helpful?
GET INSIDER INFORMATION
Be the first to know about updates, new magazine ads, and exclusives.