1970 Rolex Submariner "If you were working here..." Advertisement

1970 Rolex Submariner "If you were working here..." Advertisement

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1970 Rolex Submariner "If you were working here..." Advertisement

1970 Rolex Submariner "If you were working here..." Advertisement

5.0
Rated 5.0 out of 5 stars
19 Reviews
Framing Options
Regular price $65
Regular price Sale price $65
To reserve this item, please contact me.

Page Dimensions

Approx. 8 1/8" x 10 7/8" (20cm x 27cm)

Story and Details

Perhaps the strongest run of Rolex advertisements were the "If you were... you’d wear a Rolex" series from the late 1960s. They all featured strangely compelling headlines in bold Helvetica typeface, often exotic pursuits undertaken by men of action, and the promises of individually tested watches hewn from a solid block of Swedish steel. Exactly what was so special about steel from Sweden was never explained, but that’s by the by... The testimonials from mountaineers, divers, pilots, race car drivers, and others unusually at risk of injuries in the workplace, should be all the quality control you need to have confidence in a Rolex. This 1969 Rolex advertisement features a wrist shot of the Submariner - arguably the most iconic tool watch of all-time. Likely the specific version shown is a Ref. 5513 with a "meters first" matte dial. And just like an Instagram post, this wrist shot has a caption, which acts as an endorsement... In this case, by the crew of Deepstar, an American Navy-civilian project operating a submersible designed by Jaques Cousteau, which saw service in the Atlantic, Pacific, and Caribbean. The hero image shows the actual Deepstar 4000 vessel. One of the wonderful aspects of vintage ads like this one is you can conduct your own research to get a deeper understanding of not only the role a watch played in an accomplishment, but also the technology, the people involved, and what life was like during a particular moment in time. For example, a rare "Single Red" Sea Dweller was gifted to Deepstar pilot Robert Palmer Bradley. Also, on one Deepstar dive, the ascent system and its backup failed - with the two man crew narrowly escaping death by hand-pumping hundreds of pounds of mercury ballast. What this advertisement won’t do is fail to lend an air of adventure to any home or office - whether you’re a Swedish steel magnate or not.

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 19 reviews
Total 5 star reviews: 19 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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19 reviews
  • Trent T.
    Verified Buyer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    20 minutes ago
    Perfection

    Love the attention to detail. Clearly run by people that take pride in their work. I have ordered multiple over the years and I will look forward to the next.

  • Tom O.
    1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." Advertisement
    Reviewing
    1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    51 minutes ago
    Perfect condition

    Product was delivered quickly and in perfect condition.

  • Matthew
    Vintage Rolex Datejust "Men who guide the destinies..." Advertisement
    Reviewing
    Vintage Rolex Datejust "Men who guide the destinies..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Exactly what was shown. Great company and service, I will be making more orders in the future. Thank you!

  • Robert K.
    Verified Buyer
    2008 Patek Philippe Calatrava Ref. 5296G Advertisement
    Reviewing
    2008 Patek Philippe Calatrava Ref. 5296G Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Great customer service

    Ad arrived well packaged with a thoughtful note. Customer service that went above and beyond.

  • Steve
    Verified Buyer
    2013 Rolex GMT Master II Ref. 116710 "Batman" Advertisement
    Reviewing
    2013 Rolex GMT Master II Ref. 116710 "Batman" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    Wonderful complement to an heirloom watch

    The ad came in pristine condition, and will be part of what I give to my son when he receives his first Rolex to wear. Nick’s passion for what he does clearly shows through, and I love his excitement in sharing what he does.

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