1968 Rolex Submariner "If you were looking for lost empires..." Advertisement

1968 Rolex Submariner "If you were looking for lost empires..." Advertisement

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1968 Rolex Submariner "If you were looking for lost empires..." Advertisement

1968 Rolex Submariner "If you were looking for lost empires..." Advertisement

5.0
Rated 5.0 out of 5 stars
6 Reviews
Framing Options
Regular price $145
Regular price Sale price $145

Page Dimensions

Approx. 7 3/4" x 11 1/4" (19cm x 28cm)

Story and Details

Just as the Submariner is arguably the quintessential dive watch, this particular advertisement could be considered the ideal Submariner advertisement to own... It’s not the first Submariner ad. It's certainly not rare. Rather, it’s a pearl among the plethora of Submariner ads for another reason: its straightforwardness depicting the essence of the timepiece - just a dive watch and a scuba diver. In this case, divers in the Yucatan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.”

The “If you were… you'd wear a Rolex” advertising campaign from the late 1960s produced some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. And "looking for lost empires" is certainly up there with the likes of “If you were flying the Concorde…” showing the GMT Master and “If you were taming oil well fires…” calling on the unusual choice of a solid gold Day-Date to do that dangerous job. 

Back to this 1968 advertisement... The Submariner shown is likely a Ref. 5513 with a "meters first" matte dial. It's from a moment in time just before the Ref. 1680 was introduced. A change that would alter the look of the Submariner (by adding a date window and "Cyclops" lens). The Submariner being offered with a date would also alter how future Submariner advertisements would look... From mid-1970 until around 2020 (50 years!) a dateless Submariner wouldn't be placed in a Rolex print advertisement. That makes this 1968 ad one of the last few to picture a No-Date Sub.

So if you're looking for an ad to go with your Ref. 14060, Ref. 114060, or the latest Ref. 124060, this is as a great option! One day it'll hang permanently in our home, as it's the first Rolex ad I fondly remember finding in a local antique store. It reminds me of the days when I started collecting vintage Rolex ads, which I didn't realize at the time would become a true passion of mine and help me find my calling.  



Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
6 reviews
  • Arvin S.
    Verified Buyer
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    Reviewing
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    25 minutes ago
    Fantastic service!

    I’m in love with all the vintage ads I’ve bought from AdPatina (going on 4 now!). Quality is great and everything ships so fast. The personalized note from the owner is the cherry on top!

  • Nick
    Verified Reviewer
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    Reviewing
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    What a find, just wow!

    I am so glad I found Ad Patina and had the pleasure of working with Nick. The level of attention and care Nick has for his customers is unfortunately rare in todays e-commerce experience. He truly brings his passion to what he does and it shines through. The selection of ads here is just incredible!

    I was working on creating an ad wall in my home office and was delighted to find this specific ad. I personally have a connection with this ad (my first good watch was this exact model (3520.53.00)). I actually purchased it second hand from a Tourneau in the mid 00’s which makes the ad even more special (the ad I purchased was specifically a Tourneau advert).

    Nick, thanks for helping me make my vision a reality and making it a special experience!

  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

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