1968 Rolex Oyster Perpetual "If you were racing..." Advertisement

1968 Rolex Oyster Perpetual "If you were racing..." Advertisement

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1968 Rolex Oyster Perpetual "If you were racing..." Advertisement

1968 Rolex Oyster Perpetual "If you were racing..." Advertisement

5.0
Rated 5.0 out of 5 stars
6 Reviews
Framing Options
Regular price $195
Regular price Sale price $195

Page Dimensions

Approx. 8 1/8" x 10 7/8" (20cm x 27cm)

Story and Details

Rolex has long been affiliated with auto racing going back to the 1930s when an Oyster was strapped to Sir Malcolm Campbell’s wrist as he set land speed records. Today, Rolex is the official timepiece sponsor of Formula 1, Rolex 24 at DAYTONA, the 24 Hours of Le Mans, and the 12 Hours of Sebring. This 1968 ad speaks to a time when Rolex awarded watches to winners of the Daytona 500. Interestingly, even though the ad mentions “the 500”, assumed to be the Daytona 500, the imagery appears to be footage from the 1967 Daytona Continental race. And the two cars at the forefront are both famous Fords - a GT40 and Mk II (a Porsche 910 not far behind). You might think that’s not the only mixup… Is another error that the wrong watch model is pictured? Shouldn’t it be a Daytona? Not at all. In fact, I love how this ad shows a simple, Oyster Perpetual Ref. 1005. This ad is a great example of how a Rolex watch was viewed back then. They were all more or less on equal footing. That 34mm OP cost about the same as a Daytona back then. Today we see many pieces created by Rolex being coddled and relegated to special occasion jewelry. However, here we see the brand itself touting the watches as something you not only wear every day, but can beat up on, saying, “Any Rolex Oyster can take a Sunday punch, a douse in a grease can, or a steam bath.” With a racing pedigree like Rolex has, it’s no wonder their watches have been winning on Sunday and selling on Monday for a long time.

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
6 reviews
  • Arvin S.
    Verified Buyer
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    Reviewing
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    35 minutes ago
    Fantastic service!

    I’m in love with all the vintage ads I’ve bought from AdPatina (going on 4 now!). Quality is great and everything ships so fast. The personalized note from the owner is the cherry on top!

  • Nick
    Verified Reviewer
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    Reviewing
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    What a find, just wow!

    I am so glad I found Ad Patina and had the pleasure of working with Nick. The level of attention and care Nick has for his customers is unfortunately rare in todays e-commerce experience. He truly brings his passion to what he does and it shines through. The selection of ads here is just incredible!

    I was working on creating an ad wall in my home office and was delighted to find this specific ad. I personally have a connection with this ad (my first good watch was this exact model (3520.53.00)). I actually purchased it second hand from a Tourneau in the mid 00’s which makes the ad even more special (the ad I purchased was specifically a Tourneau advert).

    Nick, thanks for helping me make my vision a reality and making it a special experience!

  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

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