1968 Rolex Oyster Perpetual "If you were racing..." Advertisement
1968 Rolex Oyster Perpetual "If you were racing..." Advertisement
1968 Rolex Oyster Perpetual "If you were racing..." Advertisement
1968 Rolex Oyster Perpetual "If you were racing..." Advertisement
Page Dimensions
Approx. 8 1/8" x 10 7/8" (20cm x 27cm)
Story and Details
Rolex has long been affiliated with auto racing going back to the 1930s when an Oyster was strapped to Sir Malcolm Campbell’s wrist as he set land speed records. Today, Rolex is the official timepiece sponsor of Formula 1, Rolex 24 at DAYTONA, the 24 Hours of Le Mans, and the 12 Hours of Sebring. This 1968 ad speaks to a time when Rolex awarded watches to winners of the Daytona 500. Interestingly, even though the ad mentions “the 500”, assumed to be the Daytona 500, the imagery appears to be footage from the 1967 Daytona Continental race. And the two cars at the forefront are both famous Fords - a GT40 and Mk II (a Porsche 910 not far behind). You might think that’s not the only mixup… Is another error that the wrong watch model is pictured? Shouldn’t it be a Daytona? Not at all. In fact, I love how this ad shows a simple, Oyster Perpetual Ref. 1005. This ad is a great example of how a Rolex watch was viewed back then. They were all more or less on equal footing. That 34mm OP cost about the same as a Daytona back then. Today we see many pieces created by Rolex being coddled and relegated to special occasion jewelry. However, here we see the brand itself touting the watches as something you not only wear every day, but can beat up on, saying, “Any Rolex Oyster can take a Sunday punch, a douse in a grease can, or a steam bath.” With a racing pedigree like Rolex has, it’s no wonder their watches have been winning on Sunday and selling on Monday for a long time.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- LReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars4 days agoSubmariner love 🖤🩶
Arrived quickly and in perfect condition!
Was this helpful? - MichaelVerified BuyerReviewing1965 Rolex Daytona Ref. 6239 with "Solo dial" AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoGreat ads!
I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!
Was this helpful? - Trent T.Verified BuyerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfection
Love the attention to detail. Clearly run by people that take pride in their work. I have ordered multiple over the years and I will look forward to the next.
Was this helpful? - Tom O.Reviewing1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfect condition
Product was delivered quickly and in perfect condition.
Was this helpful? - MatthewReviewingVintage Rolex Datejust "Men who guide the destinies..." AdvertisementI recommend this productRated 5 out of 5 stars1 month ago5 Stars
Exactly what was shown. Great company and service, I will be making more orders in the future. Thank you!
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