1968 Rolex GMT Master Ref. 1675 "If you were piloting..." Advertisement
1968 Rolex GMT Master Ref. 1675 "If you were piloting..." Advertisement
1968 Rolex GMT Master Ref. 1675 "If you were piloting..." Advertisement
1968 Rolex GMT Master Ref. 1675 "If you were piloting..." Advertisement
Page Dimensions
Approx. 9 1/2" x 11 7/8" (24cm x 30cm)
Story and Details
The famous “If you were…” campaign that dominated Rolex’s advertising style throughout the late 1960s is as iconic as the GMT Master Ref. 1675 highlighted in this advertisement. With so much of the watch’s origin story tied to aviation, it’s only fitting that the ad itself reflects the jet-setting lifestyle of the pilots who wore them. (Rolex History 101: the GMT Master was designed as a tool watch for pilots to track time zones as they traveled). What I love about this ad is how it showcases the beautiful horizon with the sun touching the clouds, allowing people who come across this ad to really put themselves in the shoes of the pilot who may be wearing this watch while flying with such a stunning view. Also, don’t miss the fine print… The world cities and exotic locales listed are another way this ad paints a picture of the 1960s jet-setting lifestyle. Today these places read like a bucket list of destinations to experience. I know I’d love to visit Brussels, Madrid or Tokyo - maybe wearing a GMT… Of course, the GMT in this ad isn’t just a Ref. 1675… it’s a gilt dial version with a small-triangle-tipped 24-hour hand. This is noteworthy not just because it’s an extra-coveted example, but also because it’s a great example of a common occurrence in vintage Rolex advertisements. That is, featuring older production watches in current marketing material (by 1968, the latest and greatest GMT Master had a matte dial with a large triangle 24-hour hand). This ad is a great nod to the GMT Master’s heritage and really captures the essence of what it feels like to wear this watch for its original purpose.
This example is a unique, oversized page version in fantastic condition. In particular, the image of the watch is super-crisp and clear. Absolutely the best printing I've come across of this advertisement.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- LReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars4 days agoSubmariner love 🖤🩶
Arrived quickly and in perfect condition!
Was this helpful? - MichaelVerified BuyerReviewing1965 Rolex Daytona Ref. 6239 with "Solo dial" AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoGreat ads!
I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!
Was this helpful? - Trent T.Verified BuyerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfection
Love the attention to detail. Clearly run by people that take pride in their work. I have ordered multiple over the years and I will look forward to the next.
Was this helpful? - Tom O.Reviewing1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfect condition
Product was delivered quickly and in perfect condition.
Was this helpful? - MatthewReviewingVintage Rolex Datejust "Men who guide the destinies..." AdvertisementI recommend this productRated 5 out of 5 stars1 month ago5 Stars
Exactly what was shown. Great company and service, I will be making more orders in the future. Thank you!
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