1968 Rolex Explorer Ref. 1016 "If you were climbing..." Advertisement
1968 Rolex Explorer Ref. 1016 "If you were climbing..." Advertisement
1968 Rolex Explorer Ref. 1016 "If you were climbing..." Advertisement
1968 Rolex Explorer Ref. 1016 "If you were climbing..." Advertisement
Page Dimensions
Approx. 9 1/2" x 12" (24cm x 30cm)
Story and Details
Certain Rolex models have a universal association with a person, place, or thing... And I think many would agree the Explorer, specifically the Ref. 1016, is inextricably linked to Mt. Everest. Certainly Rolex marketing, going all the way back to 1954, has had a hand in the narrative that Rolex watches helped Hunt and Hillary in the Himalayas. But interestingly, the Explorer and Mt. Everest aren't pictured in an advertisement together until 1967. And this happens to be that ad... The "If you were" campaign from the late 1960s is as famous as Sir Edmund Hillary and Tenzing Norgay's courageous conquest. I feel that all "If you were" ads are things of beauty, regardless of the watch model featured. But like Everest rises above all the highest peaks, perhaps this particular "If you were" Rolex ad rises highest in the illustrious series... A serious contender for the Greatest of All Time because it features the Ref. 1016, a watch many will say is not only a pinnacle of design, but also represents an achievement in collecting. As a proud owner of a 1989 "L" Serial Ref. 1016, I can honestly say it's a watch I can't take my eye off. And also, it could easily be the only watch I need for the rest of my life. Yes, it's that good. No climber wants to encounter a storm on the way up to (or down from) the summit. But a Rolex lover welcomes this perfect storm of advertising - the iconic "If you were..." campaign AND the first Rolex ad with an Explorer watch and Everest scene.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- LReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars4 days agoSubmariner love 🖤🩶
Arrived quickly and in perfect condition!
Was this helpful? - MichaelVerified BuyerReviewing1965 Rolex Daytona Ref. 6239 with "Solo dial" AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoGreat ads!
I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!
Was this helpful? - Trent T.Verified BuyerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfection
Love the attention to detail. Clearly run by people that take pride in their work. I have ordered multiple over the years and I will look forward to the next.
Was this helpful? - Tom O.Reviewing1969 Rolex Day Date Ref. 1803 "Taming oil well fires..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoPerfect condition
Product was delivered quickly and in perfect condition.
Was this helpful? - MatthewReviewingVintage Rolex Datejust "Men who guide the destinies..." AdvertisementI recommend this productRated 5 out of 5 stars1 month ago5 Stars
Exactly what was shown. Great company and service, I will be making more orders in the future. Thank you!
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