1968 Patek Philippe "Almost one million hours ago..." Advertisement

1968 Patek Philippe "Almost one million hours ago..." Advertisement

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1968 Patek Philippe "Almost one million hours ago..." Advertisement

1968 Patek Philippe "Almost one million hours ago..." Advertisement

5.0
Rated 5.0 out of 5 stars
4 Reviews
Framing Options
Regular price $95
Regular price Sale price $95

Page Dimensions

Approx. 8 1/4" x 11 1/2" (21cm x 29cm)

Story and Details

If you want to fully understand Patek Philippe, then you can't let the important wristwatch in this advertisement be overshadowed by the Nautilus. Unless of course it's overshadowed by a Nautilus shell, like in this fantastic 1968 ad. That important wristwatch nestled next to the beautiful shell, on a bangle-like bracelet, was created 100 years earlier, in 1868, for Countess Koscowicz of Hungary - Patek's first timepiece for the wrist. Similar to how wristwatches weren't commonplace as the 20th century approached, Patek Philippe wasn't a household name when this jewel of an ad was conceived and published. But soon that would all change. And legendary print advertising, such as the "Generations" campaign, would cause Patek to make a splash - or rather a tidal wave - becoming not just well-known, but perhaps the most sought-after wristwatch in the world. I love how this ad represents the quiet before that storm... when Patek was like a best-kept secret. When the Ref. 2499 was in the middle of its production life. When the Ellipse was a newborn. Before the Nautilus was born. The exquisite creatures in this ad, in the forms of watches encrusted with diamonds and bearing bracelets of sheer sensuality, are among the many amazing Patek Philippe wristwatches that have all spawned from that delicate, decorative design, which this ad draws your attention to. 

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 4 reviews
Total 5 star reviews: 4 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
4 reviews
  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    56 minutes ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

  • Tommy C.
    Verified Reviewer
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    Reviewing
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    A fantastic window to the Golden Age of advertising...

    I purchased this from Ad Patina some years ago and it's hanging in my home office as a constant view into what many consider to be the Golden Age of advertising. It was a time when brands and ad agencies had big ideas and took bold swings at advertising that manifested into Rolex's famous "you'd wear a Rolex" print ad series and Porsche's bold print ads from the 1980's. As a marketer, these are professional goodness.

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