1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
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Story and Details
Of course this is an advertisement for the legendary, no-frills Explorer. But it's so much more... It's really an ad for ALL Rolex watches. The Explorer may be highlighted and mentioned, but the famous headline really speaks to the fact that a Rolex watch is robust and won't fail you. Besides the beauty of the imagery, that deeper message is the true beauty. This is also the earliest full-page ad I've found featuring the Ref. 1016.
Frame Dimensions & Design
Approx. 13" x 16 1/4" (33cm x 41cm)
Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.
Condition
Condition
Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Limited frame orders ship by the next business day.You'll receive an email with tracking info!
Returns
Returns
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!





advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- William B.Verified ReviewerReviewing1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoExcellent Ad!
I have purchased a handful of ads from Nick! The ads always arrive quickly and in great condition! This Rolex Explorer Matterhorn advertisement is one of my favorites! I will definitely be purchasing more in the future. The ads that I currently have framed in my home are complimented by everyone! You can’t go wrong with AdPatina! Thanks!
Was this helpful? - Mitsu M.Verified BuyerReviewing2021 Rolex Submariner Ref. 124060 "New Generation" AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoAds, as advertised.
I had a fantastic experience with Ad Patina. The ad I ordered arrived exactly as pictured, in excellent condition, and was packaged with great care.
Delivery was impressively fast, and communication over IG DM was clear and responsive throughout the process.
Unique products, top-notch service, and a smooth experience from start to finish—I’ll definitely be ordering again.
Highly recommended!
Was this helpful? - Mark H.Verified BuyerReviewingRolex Daytona Ref. 116520 Image AdvertisementI recommend this productRated 5 out of 5 stars1 month agoAn impossible to find ad featuring my Rolex Daytona
What a wonderful surprise to find an ad for my exact Daytona reference from the 1990s! Looks amazing framed. Great personal service from Nick. I look forward to more finds on the website. Super cool idea that fills an otherwise grossly under-served niche.
Was this helpful? - Robert K.Verified BuyerReviewing2003 Rolex Submariner Ref. 16613 AdvertisementI recommend this productRated 5 out of 5 stars1 month agoExcellent Service!
Ordered this Ad for my brother, who just got a bluesy sub. It arrived promptly and, as always, with a nice hand written note. This gesture, like the Ads, was a wonderful throwback. Will need to buy an Omega one soon!
Was this helpful? - LHVerified ReviewerReviewing1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" AdvertisementI recommend this productRated 5 out of 5 stars1 month agoNot only an ad, but a great throwback memory
Fantastic ad. Arrived exactly as shown on the website images. Delivery was fast and very well packaged. Great personal note from Nick. Definitely would recommend buying again.
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