1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
1966 Rolex Explorer "Top of the Matterhorn" Advertisement in Black Wood Frame
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Story and Details
Of course this is an advertisement for the legendary, no-frills Explorer. But it's so much more... It's really an ad for ALL Rolex watches. The Explorer may be highlighted and mentioned, but the famous headline really speaks to the fact that a Rolex watch is robust and won't fail you. Besides the beauty of the imagery, that deeper message is the true beauty. This is also the earliest full-page ad I've found featuring the Ref. 1016.
Frame Dimensions & Design
Approx. 12 7/8" x 16 1/4" (32cm x 41cm)
Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.
Condition
Condition
Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Limited frame orders ship by the next business day.You'll receive an email with tracking info!
Returns
Returns
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!

advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- JasminVerified BuyerReviewing1969 Rolex Datejust Ref. 1603 "If you racing here..." AdvertisementI recommend this productRated 5 out of 5 stars4 days agoLove it!
I bought this as a birthday gift for my nephew who is a watch enthusiast. Along with the well packaged ad I received a personal note from Nick, which i thought was thoughtful. Needless to say, my nephew loved his gift, enjoyed reading the personal note and even kept it. Thank you for making this ad more than just that! Keep up the good work Nick!
Was this helpful? - MattVerified ReviewerReviewing1969 Rolex Datejust Ref. 1601 "racing here tomorrow" AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoAnother classic ad with perfect framing.
I’ve purchased three classic Rolex ads from Nick. All in beautiful condition and beautifully framed. They are the perfect compliment to my Rolex obsession and I love having them displayed in my house.
Was this helpful? - Caden D.Verified ReviewerReviewing1973 Rolex GMT Master Ref. 1675 with Cape Buffalo AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoVintage Rolex Advertisement
I was very pleased with my purchase of Vintage Ads from Nick. I had an issue with my local post office returning to sender for no reason, which was no fault of Ad Patina’s whatsoever. However Nick politely went above and beyond to get the package back to him, and resent as FedEx in a quick manner! Will look forward to doing business with him again.
Was this helpful? - Kyle N.Verified BuyerReviewing1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager AdvertisementI recommend this productRated 5 out of 5 stars1 month agoWill Definitely Buy More in the Future
I purchased the GMT Chuck Yeager advertisement, along with an AP Offshore Diver advertisement, and both were even better than I expected. They came in packed very safe and secure, and the handwritten note accompanying them was the cherry on top of the buying experience. I'll certainly be buying more in the future!
Was this helpful? - DLReviewing1967 Rolex Daytona "isn't for timing 3-minute eggs." AdvertisementI recommend this productRated 5 out of 5 stars1 month ago1967 Daytona
Fantastic Product and amazing communication / service. Loved buying this and have given another as a gift.
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