1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" Advertisement

1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" Advertisement

Skip to product information
1 of 6

1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" Advertisement

1966 Rolex Explorer Ref. 1016 "Top of the Matterhorn" Advertisement

5.0
Rated 5.0 out of 5 stars
6 Reviews
Framing Options
Regular price $395
Regular price Sale price $395
To reserve this item, please contact me.

*available framed here

Page Dimensions

Approx. 8" x 11" (20cm x 28cm)

Story and Details

Yup, this is a Rolex Explorer ad. But it’s really so much more than that... It’s also a beautiful photograph. A recreated, styled shot for sure, but nonetheless breathtaking. The climber’s hand is captured in close-up detail, grappling a mountainside, such that you can feel the setting and sense the exertion through his knuckles, veins and pores. There's even rope and a carabiner shown. In-person, this image has the beauty and intensity you often experience in gallery exhibits of portraits by acclaimed photographers. It's more than a wrist shot. It's an "action shot" inspiring you to live a little adventurously. 

And then we get to the Rolex aspect... There’s the no-frills Explorer affixed to the climber’s wrist, firmly secured via its steel rivet bracelet. And that tremendous headline, “Because there isn’t any watch repair shop on top of the Matterhorn,” which in the vast landscape of Rolex ads, may stand tallest, as the best. And it contends for the best because it speaks to the brand, not simply the Explorer model. It's a phrase that applies to most every Rolex model, with their seamless cases, climate resistance, robustness and accuracy. You could substitute any model in that sentence. That’s the true beauty of this ad - that it’s a Rolex ad first. An Explorer Ref. 1016 ad second. And the exact version shown is a late gilt dial, which you can tell because the "Swiss - T < 25" is printed between the "6" and minute hash marks. 

This ad has a lot going for it. But there's more... Of the dozen vintage Explorer ads I've come across, this is the earliest full-page ad showing the famed and Grail-worthy Ref. 1016. Like the design of the watch was executed perfectly, this premier advertisement for the watch also happens to be utter perfection. 

Finally, this has become an increasingly difficult ad to source. Even though it was printed in 3 mainstream publications of varying quality, over the years, demand has outstripped supply. Like some say if could only own one watch, an Explorer could do the trick. If you only wanted to display one print advertisement, the "Matterhorn" might be the one. 



Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

View full details

advertisements

All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

SHOP ADS

framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
6 reviews
  • Arvin S.
    Verified Buyer
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    Reviewing
    1970 Rolex Submariner Ref. 1680 "racing a 12 meter..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    33 minutes ago
    Fantastic service!

    I’m in love with all the vintage ads I’ve bought from AdPatina (going on 4 now!). Quality is great and everything ships so fast. The personalized note from the owner is the cherry on top!

  • Nick
    Verified Reviewer
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    Reviewing
    1996 Omega Speedmaster MK40 w/ Schumacher Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    What a find, just wow!

    I am so glad I found Ad Patina and had the pleasure of working with Nick. The level of attention and care Nick has for his customers is unfortunately rare in todays e-commerce experience. He truly brings his passion to what he does and it shines through. The selection of ads here is just incredible!

    I was working on creating an ad wall in my home office and was delighted to find this specific ad. I personally have a connection with this ad (my first good watch was this exact model (3520.53.00)). I actually purchased it second hand from a Tourneau in the mid 00’s which makes the ad even more special (the ad I purchased was specifically a Tourneau advert).

    Nick, thanks for helping me make my vision a reality and making it a special experience!

  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

Reviews LoadedReviews Added