1964 "This Rolex is $195" Submariner Advertisement
1964 "This Rolex is $195" Submariner Advertisement
1964 "This Rolex is $195" Submariner Advertisement
1964 "This Rolex is $195" Submariner Advertisement
Page Dimensions
Approx. 8 1/4" x 10 3/4" (21cm x 27cm)
Story and Details
It can be argued the years just prior to when the popular "If you were..." campaign launched produced the most-creative Rolex ads. This rarer ad featuring the Submariner, published in 1964 and in 1965, is a perfect example of the many unique, one-off Rolex advertisements conceived in an attempt to catch the attention of a reader. Clearly the copywriters and art department put some thought into the layout and messaging of this ad, including the decision to fill the back with blackness and place the Sub near the bottom (not in the middle). I think this overall design was absolutely intentional... Mentioning the "underwater watch for $39.95" near the surface of the ad and positioning the Submariner much further below, I think, informs the astute reader that other dive watches can't go as deep as the Submariner. Furthermore, the choice of an all black background to fill the negative space, I think, represents the abyss a Submariner is perfectly at home in - and can handle without issue.
Between the visual and the copy, this is one of the best Submariner ads ever. Clearly, Rolex is incredibly bold in this ad, calling other watches "cheap" and not shying away from their price point. The ad also has the charm you'd expect to find in a vintage ad, saying the Submariner's "rugged good looks cut a handsome swath in or out of the water. Go ahead and show it off. It looks great on you!"
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Questions
Please contact me if you need additional photos or have any questions!
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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- NickVerified ReviewerReviewing1996 Omega Speedmaster MK40 w/ Schumacher AdvertisementI recommend this productRated 5 out of 5 stars1 week agoWhat a find, just wow!
I am so glad I found Ad Patina and had the pleasure of working with Nick. The level of attention and care Nick has for his customers is unfortunately rare in todays e-commerce experience. He truly brings his passion to what he does and it shines through. The selection of ads here is just incredible!
I was working on creating an ad wall in my home office and was delighted to find this specific ad. I personally have a connection with this ad (my first good watch was this exact model (3520.53.00)). I actually purchased it second hand from a Tourneau in the mid 00’s which makes the ad even more special (the ad I purchased was specifically a Tourneau advert).
Nick, thanks for helping me make my vision a reality and making it a special experience!
Was this helpful? - EmanuelVerified ReviewerReviewing1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood FrameI recommend this productRated 5 out of 5 stars2 weeks agoIncredible customer service & friendliness, make shoping ad Ad Patina a delight!
From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!
Was this helpful? - MichaelVerified ReviewerReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoGreat guy, great products
I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!
Was this helpful? - MattReviewing2013 Rolex "Why This Watch?" feat. Picasso AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoExcellent from start to finish
I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!
Was this helpful? - Tommy C.Verified ReviewerReviewing1968 Rolex Submariner "If you were looking for lost empires..." AdvertisementI recommend this productRated 5 out of 5 stars1 month agoA fantastic window to the Golden Age of advertising...
I purchased this from Ad Patina some years ago and it's hanging in my home office as a constant view into what many consider to be the Golden Age of advertising. It was a time when brands and ad agencies had big ideas and took bold swings at advertising that manifested into Rolex's famous "you'd wear a Rolex" print ad series and Porsche's bold print ads from the 1980's. As a marketer, these are professional goodness.
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