Home Rolex Ads 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement
  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..."
  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..."
  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..."
  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..."
  • 1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..."
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1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

5.0
Rated 5.0 out of 5 stars
38 Reviews
$395
$395
Framing Options

Page Dimensions

Approx. 8 1/8" x 10 3/4" (20cm x 27cm)

Story and Details

There's so many Rolex advertisements, it's only natural that some go under the radar. However, my sonar system for great ads has always detected this one. And if I'm being honest, which I always am, this is my all-time favorite Rolex Submariner ad. Why? I'll start with that outrageous profile picture of the behemoth Deep Sea Special (DSS), known for its storied past as much as its crazy size. Half the advertisement is allocated to this experimental dive watch against a black background, which I think represents the environment of the Mariana Trench it ventured to. The placement of this watch in the ad is purely for marketing reasons - to illustrate the lineage of the Submariner model and instill confidence that it's a more-than-capable dive watch. Seeing the DSS in the ad today reminds us of Rolex history - their technological advancements and their marketing prowess. Besides the DSS, the ad provides a patent-like cutaway blueprint of the Oyster crown, and of course, a fantastic rendering of a Grail-worthy Ref. 5512 with pointed crown guards (maybe "eagle beak"), dreamy chamfers, and crazy-cool anchor accessory. *There is an earlier version of this ad featuring a no-crown-guard Submariner version, but without the anchor. This trifecta of visual elements - photograph, diagram, drawing - are buoyed by entertaining and informative copy, including facts about the feat, selling points, and product info. The ad even mentions the less-expensive Tudor Submariner and mail order Rolex Skin Diver Handbook. I could go on and on... There's just so much for a vintage Rolex collector to love about it... 

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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advertisements

All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 38 reviews
Total 5 star reviews: 38 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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38 reviews
  • Fergal
    Verified Buyer
    Reviewing
    1969 Rolex Datejust Ref. 1601 "racing here tomorrow" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    If you were buying art here tomorrow - buy from Adpatina!

    Nick is a great guy who takes great care of these classic and beautiful ad art and of his customers.

    I’m delighted with my Datejust, and Thunderbird art and am preparing to hang them in my home office to make it special.

    Thank you very much Nick1

    Was this helpful?
  • Ben
    Reviewing
    1998 Rolex Explorer II Ref. 16570 feat. Ed Viesturs Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Perfect pair for my (new to me) 16570

    An absolute beaut to go along with my new birth year 16570. The detail of the watch down to the Swiss T dial showing is fantastic! Highlights the tool watch use of this watch dating back 30 years ago. Buy with confidence!!

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  • PJ M.
    Reviewing
    1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    First class product and customer service

    The framed ad is impressively done. J highly recommend to anyone who is a fan of Rolex and/or vintage advertising. Just an overall unique and eye catching piece of history. Nick is a pleasure to work with and will not steer you wrong. He helped me customize the sizing a bit to best fit a smaller space in my office. It turned out perfect. Thank you, Nick.

    Was this helpful?
  • Jonathan
    Reviewing
    2009 Rolex Daytona Ref. 116518 "Rolex Sports Car Series" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Rolex advertisement

    This is my third purchase from the site and the quality has been amazing. Ships out quickly, I high recommend buying a print here!

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  • Manan S.
    Verified Reviewer
    Reviewing
    Rolex GMT Master II Ref. 16710 "History of Performance." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love this ad and amazing work by Nick!

    I first connected with Nick in June 2020. We built a great friendship based off of a mutual love of watches, Basquiat and great ads. I have 4 ads of his framed and hanging in my home office and they make me so happy. Nick is great to work with, willing to give his expertise and suggestions on frame projects and overall a great guy. I'm proud to have supported him and his amazing work over the years.

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