1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

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1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

1964 Rolex Submariner Ref. 5512 "On The Pacific Ocean Floor..." Advertisement

Framing Options
Regular price $125
Regular price Sale price $125

Page Dimensions

Approx. 8 1/4" x 10 3/4" (21cm x 27cm)

Story and Details

There's so many Rolex advertisements, it's only natural that some go under the radar. However, my sonar system for great ads has always detected this one. And if I'm being honest, which I always am, this is my all-time favorite Rolex Submariner ad. Why? I'll start with that outrageous profile picture of the behemoth Deep Sea Special (DSS), known for its storied past as much as its crazy size. Half the advertisement is allocated to this experimental dive watch against a black background, which I think represents the environment of the Mariana Trench it ventured to. The placement of this watch in the ad is purely for marketing reasons - to illustrate the lineage of the Submariner model and instill confidence that it's a more-than-capable dive watch. Seeing the DSS in the ad today reminds us of Rolex history - their technological advancements and their marketing prowess. Besides the DSS, the ad provides a patent-like cutaway blueprint of the Oyster crown, and of course, a fantastic rendering of a Grail-worthy Ref. 5512 with pointed crown guards (maybe "eagle beak"), dreamy chamfers, and crazy-cool anchor accessory. *There is an earlier version of this ad featuring a no-crown-guard Submariner version, but without the anchor. This trifecta of visual elements - photograph, diagram, drawing - are buoyed by entertaining and informative copy, including facts about the feat, selling points, and product info. The ad even mentions the less-expensive Tudor Submariner and mail order Rolex Skin Diver Handbook. I could go on and on... There's just so much for a vintage Rolex collector to love about it... 

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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advertisements

All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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