1954 Rolex Submariner "Top of the World...Bottom of the Sea" Advertisement

1954 Rolex Submariner "Top of the World...Bottom of the Sea" Advertisement

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1954 Rolex Submariner "Top of the World...Bottom of the Sea" Advertisement

1954 Rolex Submariner "Top of the World...Bottom of the Sea" Advertisement

Framing Options
Regular price $95
Regular price Sale price $95

Page Dimensions

Approx. 6 5/8" x 10" (16cm x 25cm)

Story and Details

This 1954 treasure is covertly a Submariner ad... That is, it's not obvious at first, since it doesn't clearly show an early iteration of the legendary dive watch, like the genesis references 6204 or 6205. But rather a "photoshopped" Submariner-looking watch... A mash-up comprised of the "Special Oyster" experimental design and parts from commercial watches. However, this ad is every bit a Submariner ad. Just read - or scan it - and you'll quickly realize the ad is in fact promoting the new "Submariner" model targeting recreational divers. It may even be the very-first Submariner ad... But that's not the sole reason it's great. Or as I like to say, easily one of the most-underrated Rolex advertisements off all-time. The Submariner inclusion is a wonderful bonus, but in my eyes, what makes it truly great is it's an ad for the brand. The headline, "From the Top of the World to the Bottom of the Sea, Rolex proves dependable!" is essentially a proclamation about the quality of Rolex watches (not specifically the new Submariner). By associating their watches with unbelievable human conquests and daring adventures, like the summiting of Mt. Everest and exploring uncharted, dangerous depths, Rolex brought attention to the remarkable watches they knew the had. As a proud Rolex owner, an ad like this really speaks to me, because it speaks about a brand I love.


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.


Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!