1932 Rolex Oyster w/ fishbowl Advertisement
1932 Rolex Oyster w/ fishbowl Advertisement
1932 Rolex Oyster w/ fishbowl Advertisement
1932 Rolex Oyster w/ fishbowl Advertisement
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Page Dimensions
Approx. 11 1/8" x 15" (28cm x 38cm)
Story and Details
Rolex marketing is as famous and legendary as their watches. From the company’s earliest days, its co-founder, Hans Wilsdorf, always sought opportunities to promote his brand. Throughout its history, Rolex has proven itself to not only make (a lot) of really good watches, but also advertise prolifically.
But not all Rolex ads are created equal. Case in point is this 1932 time capsule, which stands out so many reasons… certainly for its unique character that’s inherent in the unmatched printing quality of print ads from the time period. Also, all those Paris addresses!
This example speaks to more than the history of Rolex watches. It also represents an early chapter in the story of Rolex marketing. Only a few years prior Rolex designed their waterproof and dust-proof watch aptly called the “Oyster”. And what better way to illustrate their technology to the average potential consumer than by placing a wristwatch in a fishbowl. And what a great picture it is :)
This wonderful brand history was created by the pioneering French advertising firm Wallace and Draeger. The agency was at the forefront of advertising, especially known for their groundbreaking printing techniques, which clearly this 1930s color advertisement with a photograph exhibits. Wallace & Draeger composed advertisements for many companies and luxury houses, including Ford, Lancome, and Hermes to name just a few. The firm also worked with famous artists such as Picasso and Dali.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!

advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Kyle N.Verified BuyerReviewing1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager AdvertisementI recommend this productRated 5 out of 5 stars4 days agoWill Definitely Buy More in the Future
I purchased the GMT Chuck Yeager advertisement, along with an AP Offshore Diver advertisement, and both were even better than I expected. They came in packed very safe and secure, and the handwritten note accompanying them was the cherry on top of the buying experience. I'll certainly be buying more in the future!
Was this helpful? - DLReviewing1967 Rolex Daytona "isn't for timing 3-minute eggs." AdvertisementI recommend this productRated 5 out of 5 stars2 weeks ago1967 Daytona
Fantastic Product and amazing communication / service. Loved buying this and have given another as a gift.
Was this helpful? - RebeccaVerified BuyerReviewing1964 "This Rolex is $195" Submariner AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoAmazing ad and even better customer service!
I bought two ads for my son in law as a gift and had them framed elsewhere. Both ads were ruined during the framing process and I was distraught, as this was supposed to be a Christmas surprise. I had to buy the same two ads again, and when Nick noticed that my order for the same ads as two months prior, he reached out and asked if there was a problem with the first ones I had purchased. I explained what had happened and he was incredible. He personally framed both ads, OVERNIGHT, and sent them to my son in law just in time for Christmas. He has sent several follow messages as well to make sure everything went well. I had never had such personal customer service. I will be a customer for life and will always sing Ad Patina’s praises! Also, the quality of the pro ta and the framing are flawless. If you are thinking of purchasing an ad, don’t hesitate!!!!
Was this helpful? - PDVerified BuyerReviewing2021 Rolex Explorer II Ref. 226570 "What Is the Quest?" AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoBravo
Beautiful, beautiful! Sent securely so that the ads would not bend, and with a lovely note. Hats off to a great purchase experience!
Was this helpful? - Shane L.Verified ReviewerReviewing1960 Rolex "it wasn't fashionable to know the time..." feat. cat wearing jewelry AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoAmazing buying experience
The Rolex cat advertising campaign is my favorite set of ads I've ever seen. I was really excited to see a couple for sale at a bargain price point. After placing my order, I quickly coordinated shipping with the seller through Instagram as I was out of town, and he graciously waited until I was a day away from returning before mailing them to me. The ads arrived with a very kind note, and were in even better condition than I expected. I'm on the lookout for the rest of the set for me to complete my collection.
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