Patek Ellipse & Calatrava Ads
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1979 Patek Philippe Ellipses "Hand-crafted." Advertisement
Regular price $35Regular priceUnit price / per -
1972 Patek Philippe Ellipse "The non-watch" Advertisement
Regular price $35Regular priceUnit price / per -
Patek Philippe Calatrava at Watches of Switzerland Advertisement
Regular price $65Regular priceUnit price / per -
1976 Patek Philippe at Asprey Advertisement
Regular price $65Regular priceUnit price / per -
1988 Patek Philippe Calatrava Advertisement
Regular price $45Regular priceUnit price / per -
Patek Philippe Ellipse "Value Goes Up... Price of Gold Goes Down." Advertisement
Regular price $45Regular priceUnit price / per -
Vintage Patek Philippe Ellipse "18 kt. blue gold" Advertisement
Regular price $65Regular priceUnit price / per -
1982 Patek Philippe Ellipse "exclusive circle" Advertisement
Regular price $125Regular priceUnit price / perSold out -
1998 Patek Philippe Travel Time Ref. 5034 Advertisement
Regular price $75Regular priceUnit price / per -
1965 Patek Philippe "Tiffany Watch" Advertisement
Regular price $35Regular priceUnit price / perSold out -
1993 Patek Philippe Ladies' Calatrava Ref. 4819 Advertisement
Regular price $65Regular priceUnit price / per -
1992 Patek Philippe Calatrava at WEMPE Advertisement
Regular price $45Regular priceUnit price / per
Patek Ellipse & Calatrava Advertisements
In my opinion, the Ellipse is one of the most underrated gems in Patek’s vintage and modern collections. First released in 1968, the Ellipse was designed based on the ancient golden ratio, the divine proportion that has been represented in some of history’s most beautiful works of art and architecture such as the Mona Lisa and the Great Pyramids.
In recent years, the Ellipse has definitely had a huge resurgence, with many collectors embracing the beautifully designed, slim, elegant model. While the watch may not be the most popular Patek model among watch enthusiasts, Ellipse ads are some of the most beautifully composed watch ads. The stunning contrasting pops of blue and gold give the ads a fun, art-like quality that really shines wonderfully when framed. While we associate more well-known models like the Nautilus and Grand Complications as watches that symbolize luxury, the Ellipse was equally advertised as a luxurious status symbol. You’ll notice references to the cost of the watch, such as the generations-esque ad about it being a “$1700 Trust Fund”, a campaign created by legendary Patek adman Seth Tobias. There’s also the recurring tagline “The exclusive circle of a Patek Philippe.” with various Ellipse models artfully curated in rarefied settings. From the way these ads capture the model, it’s worth noting that the Ellipse was likely the watch that was seen as the one to have for successful and wealthy people during that era.