
Land Rover Ad Proofs
Interview: Land Rover Adman Allen Richardson
HOW LAND ROVER ADVERTISEMENTS WERE CREATED... Allen Richardson was an advertising art director for Grace & Rothschild. That agency launched Range Rover in the US in 1986. This is a brief interview sharing a bit of Alan's career and experience creating some of the most iconic Land Rover print advertisements.
READ THE INTERVIEW
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Range Rover "nothing in the world quite like it..." Ad Proof
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Range Rover "Stick to the back roads." Ad Proof
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Range Rover "It also says you'll get home." Ad Proof
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Range Rover "luxury become a necessity." Ad Proof
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Range Rover "A peculiarly British idea." Ad Proof
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Range Rover "In the Hindu Kush..." Ad Proof
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Range Rover "downhill without brakes." Ad Proof
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Range Rover "Breathe easier underwater." Ad Proof
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Range Rover "changes we made are for the worse." Ad Proof
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Range Rover "your brother-in-law’s." Ad Proof
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Range Rover "its value can increase overnight." Ad Proof
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Range Rover "outside the coverage area..." Ad Proof
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Land Rover Proofs
In addition to traditional magazine ads being available, there’s also original Land Rover Proofs…
I’ve created a special page to showcase these awesome proofs. Click below to see over 50 authentic proofs that come directly from Allen Richardson’s archive. Allen is the adman I interviewed who worked for the agency that created the ads.
Proofs are limited (when they’re gone they’re gone!). They’re in near-perfect condition, printed on amazing quality, vibrant, glossy card stock - and are truly perfect for framing!
What are Land Rover Proofs?
“As part of preparing the ad files to send to the magazines, the agency would make prints of the ad for the magazines to match for color accuracy. These ‘proofs’ or as they’re sometimes called in the ad business ‘reprints’ were printed on very good stock with rich, accurate color. While printing them for the magazines, the agency would run off additional ones to be used for various purposes - for Land Rover to send to dealerships, to be used to get PR and press, and to be entered into advertising award shows. The people that worked on the ad, such as me, also got copies of them. In short, there ads are proofs that were made in the preparation leading up to the ad appearing in a magazine. It’s similar to a test pressing of a vinyl album or the first film print of a movie.” - Allen Richardson