Land Rover Ad Proofs
Interview: Land Rover Adman Allen Richardson
HOW LAND ROVER ADVERTISEMENTS WERE CREATED... Allen Richardson was an advertising art director for Grace & Rothschild. That agency launched Range Rover in the US in 1986. This is a brief interview sharing a bit of Alan's career and experience creating some of the most iconic Land Rover print advertisements.READ THE INTERVIEW
Land Rover Proofs
What are Land Rover Proofs?
“As part of preparing the ad files to send to the magazines, the agency would make prints of the ad for the magazines to match for color accuracy. These ‘proofs’ or as they’re sometimes called in the ad business ‘reprints’ were printed on very good stock with rich, accurate color. While printing them for the magazines, the agency would run off additional ones to be used for various purposes - for Land Rover to send to dealerships, to be used to get PR and press, and to be entered into advertising award shows. The people that worked on the ad, such as me, also got copies of them. In short, there ads are proofs that were made in the preparation leading up to the ad appearing in a magazine. It’s similar to a test pressing of a vinyl album or the first film print of a movie.” - Allen Richardson