1979 Rolex GMT Master Ref. 1675 "If you hunted big game..." Advertisement

1979 Rolex GMT Master Ref. 1675 "If you hunted big game..." Advertisement

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1979 Rolex GMT Master Ref. 1675 "If you hunted big game..." Advertisement

1979 Rolex GMT Master Ref. 1675 "If you hunted big game..." Advertisement

5.0
Rated 5.0 out of 5 stars
4 Reviews
Framing Options
Regular price $145
Regular price Sale price $145

Page Dimensions

Approx. 7 7/8" x 10 3/4" (20cm x 27cm)

Story and Details

For better or worse, Tom Siatos is not the sort of conservationist you’ll find in a 21st century Rolex advertisement. Rhinoceros corpses are out and coral reefs are in. Nonetheless, Mr Siatos joined men of action such as oil well firefighter Red Adair, and tartan-clad race car driver Jackie Stewart, in the famous "If you were…" campaign that was the main form of print communication from Rolex in the late 1960s.

In this series of advertisements, the reader is told that special kinds of men needed special kinds of watches - watches engineered with such integrity that they were "ready to go anywhere, anytime, to meet any challenge." The mind doesn’t have to venture too far to understand our brand ambassador’s desire for a watch immune to humidity, heat, dirt, and grime. Also, its ability to "absorb constant shock" would have appealed to a man who ‘rolled his own’ big game cartridge, likely a rifle taking a .460 caliber, which was probably more painful to shoot than to be shot by.

As far as his watch of choice... Mr Siatos is promoting a GMT Master Ref. 1675. Not only did it have all of the usual advantages that come standard with a Rolex Oyster watch, but also the ability to track a second timezone or keep an eye on Zulu Time, which would no doubt have appealed to Siatos the traveler and Siatos the pilot.

The last sentence in the advert helpfully reminds us that, for about $5K, one could instead buy the GMT Master in 18kt. gold on a bracelet. When dangerous game was more common and conservation schemes less developed, hunters used to be paid bounties for the protection of livestock. The idea of a hunter buying a solid gold GMT after a particularly successful year rather brings to mind the line in the Italian Job: "You must have shot an awful lot of tigers, sir. Yes, I used a machine gun.’’

In addition to the subject matter being a little "off the reservation" (certainly today), the actual advertisement is a bit of an outlier. The "If you were..." series was mostly phased out in 1970. But this ad, and two others very-similar to it, were published between 1975 and into the early 1980s. I'm not sure why these three ads with Tom Siatos were still done in the "If you were" style... 

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

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Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

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Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 4 reviews
Total 5 star reviews: 4 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
4 reviews
  • Emanuel
    Verified Reviewer
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    Reviewing
    1987 Ranger Rover "most beautiful vehicle..." Advertisement in Black Wood Frame
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    Incredible customer service & friendliness, make shoping ad Ad Patina a delight!

    From the very first contact, Nick was super friendly and helpful, offering me to track down the ad that was currently out of stock. Within 2 weeks, he was successful and after a very uncomplicated payment process sent me the ad well packaged and it arrived in germany 2 days later. Well done! I will for sure be returning to this awesome site and ship again. You can feel Nicks love for what he does all the way! Thank you again!

  • Michael
    Verified Reviewer
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great guy, great products

    I’ve purchase a few vintage watch ads from Nick of the years and it has always been an enjoyable experience. Nick is fantastic to deal with and his products are always top notch. Highly recommended to anyone looking for something special!

  • Matt
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    Reviewing
    2013 Rolex "Why This Watch?" feat. Picasso Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Excellent from start to finish

    I’ve had the pleasure of being a customer of Ad Patina for 6 years, not quite since the start but I’d like to think Nick and I go a ways back now. He’s done several jobs for me and every single time he outdoes himself. It’s been incredible watching his business grow and look forward to many more years of patronage!

  • Tommy C.
    Verified Reviewer
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    Reviewing
    1968 Rolex Submariner "If you were looking for lost empires..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    A fantastic window to the Golden Age of advertising...

    I purchased this from Ad Patina some years ago and it's hanging in my home office as a constant view into what many consider to be the Golden Age of advertising. It was a time when brands and ad agencies had big ideas and took bold swings at advertising that manifested into Rolex's famous "you'd wear a Rolex" print ad series and Porsche's bold print ads from the 1980's. As a marketer, these are professional goodness.

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