1978 Rolex Submariner with Surfer Advertisement in Black Wood Frame

1978 Rolex Submariner with Surfer Advertisement in Black Wood Frame

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1978 Rolex Submariner with Surfer Advertisement in Black Wood Frame

1978 Rolex Submariner with Surfer Advertisement in Black Wood Frame

Regular price $995
Regular price Sale price $995

Story and Details

This advertisement has been my white whale. For 7 years, since my very-first days hunting ads, it was always on my radar. For 7 years I've looked for it off and on, but always giving up because it was proving to be the epitome of a needle in a haystack. It remained elusive - only living as a digital image I'd see occasionally while "surfing" the Internet. But I knew it was out there. And knew someday I would figure out the magazine it was in and possess it. That day came in April... Guided by a lone clue, I made yet another attempt to pinpoint the magazine. This time, I got lucky. Or maybe more like perseverance paid off. What could be considered the ultimate Submariner ad, a long lost treasure of an ad, was finally found. 

This didn't come from Sports Illustrated or some other mainstream magazine. This anomaly of an ad was discovered in the last place you'd expect to find a Rolex watch being advertised. That secret will remain with me. But the ad can be yours. An ad that features an unnamed surfer riding a wave on a beautiful day, in a beautiful place. Most-likely in Hawaii since the Pipeline and Off The Wall are mentioned - two famous places to ride a big wave off Oahu's North Shore. The teal blue water and sky blue sky is certainly a different setting from the typical environment you'd expect a Submariner to feel at home. Yet it seems from reading the ad, a Rolex was also perfectly comfortable shredding a wave. Apparently winners of the International Professional Surfing (IPS) Championship were awarded Rolex watches for their Perfect 10 performance. That's pretty rad. 

And in this ad, enlarged and blocking the surfer's board, is a Ref. 1680 "Red" Submariner. Do you think there's a Red Sub out with an engraving on the back signifying it was a prize in a surfing competition? Now that I found the ad, that's the next challenge for someone to accept. Find someone who won the watch and still has it! 

Frame Dimensions & Design

Approx. 14" x 16 1/2" (35cm x 41cm)

Advertisement page is framed “floating” style, fully-exposed, surrounded by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of natural wood with opaque black finish.


Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


Free Shipping for all continental US orders.

Limited frame orders ship by the next business day.You'll receive an email with tracking info!


As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

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Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!