1977 Nike "There Is No Finish Line." Advertisement

1977 Nike "There Is No Finish Line." Advertisement

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1977 Nike "There Is No Finish Line." Advertisement

1977 Nike "There Is No Finish Line." Advertisement

Framing Options
Regular price $795
Regular price Sale price $795

Page Dimensions

Approx. 8 1/4" x 10 3/4" (21cm x 27cm)

Story and Details 

THERE IS NO FINISH LINE. This 1977 advertisement was the very-first “motivational speech” from Nike. Prior to this, Nike ads were mostly filled with product info and technical language - targeting coaches and hardcore athletes. On the surface, this ad also targets serious runners, explaining how running can become a way of life - something you can’t live without. But lines in the passage such as, “we will never stop trying to excel” and “beating yourself is a never ending commitment” transcend running… The true beauty and value of this ad today is that the headline and message can be applied to sports, to business, and to life. In sports it can push you to keep going - never quit or give up. In business, especially if you’re an entrepreneur, it’s a reminder there’s always work to be done - dream big. And if you’re a parent, it’s another way of saying your job is never done.

Nike today is a global brand - a lifestyle brand. It’s this ad that launched the spirit and inspirational nature of Nike. This ad is the soul of Nike. Simply put, I believe this is the most monumental ad in the history of Nike - and represents advertising genius that not only was effective selling a product and building brand loyalty, but unknowingly at the time, set the course for a small sneaker company in Oregon to become one of the most-successful companies in the world.

The creative ad agency - and individual - behind this legendary piece of marketing is John Brown. Around 1976 Nike hired his agency, John Brown & Partners based in Seattle. The story goes, one month there was no new product to base an ad around. So there was an opportunity to create a different kind of ad… With no sneaker to feature, Creative Director Denny Strickland decided on featuring a runner. Photographer Bob Peterson shot this poetic image of his friend Howard Miller. His yellow t-shirt calling attention to the lone runner amidst the lush backroads - a scene where you get the sense that the act of running is an experience that’s very personal. The ad quickly resonated with runners. The future of Nike, and the famous “Just Do It” campaign, doesn’t happen without this ad. It’s incredible.


Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


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Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.


Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!