Page Dimensions

Approx. 6 5/8" x 10" (16cm x 25cm) 

Story and Details

Just about every Omega Speedmaster advertisement features an image of outer space, or an astronaut, or some mention or reference to their longstanding relationship with NASA. Speedmaster marketing is up there with the best ad campaigns of all time. Omega never lets us forget that the Speedmaster was chosen for the Apollo program in 1964. But within the vast universe of Speedmaster ads, there are some print ads that shine brighter than others... This 1975 ad is unequivocally one of them, with its brilliant headline, "the most trustworthy watch on earth is an understatement." and commonly-used photo of Ed White in 1965 floating famously (and bravely), achieving an epic feat for the U.S. - their first spacewalk. The scene is inspirational and transports you back to a time, not too long ago, when astronaut names were household names - as popular as athletes and movie stars of the day. These helmeted heroes, represented by legends such as Buzz Aldrin and Neil Armstrong, are the ultimate brand ambassadors. Who wouldn't want to buy - and wear - the exact watch worn by an astronaut. And speaking of the watch, this ad mentions it'll be worn for the upcoming Apollo-Soyuz mission, which happened in July 1975, just before the advertisement was published. And although the ad is from 1975, the version pictured in this ad, with an applied metal logo, appears to be a reference 145.012 or 145.022-68 transitional model (but on a period correct bracelet). I'll take either!