1970 Omega Speedmaster "NASA select second best?" Advertisement in Walnut Wood Frame

1970 Omega Speedmaster "NASA select second best?" Advertisement in Walnut Wood Frame

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1970 Omega Speedmaster "NASA select second best?" Advertisement in Walnut Wood Frame

1970 Omega Speedmaster "NASA select second best?" Advertisement in Walnut Wood Frame

Regular price $395
Regular price Sale price $395

Story and Details

Omega Speedmaster advertisements have to be among the most-effective of all-time. And imagine how influential Omega's campaign was in the late 1960s and early 1970s, when I'd say the space program was in its heyday.

This ad, from 1970, is like the sun... it's at the center of a solar system of monumental Speedmaster ads. And like the sun, it's a bright spot. Brilliant in color and copy. The writing is genius, with the best lines embedded in the finer print paragraphs. Sentences like, "astronauts have worn Omegas watches on their wrists. Ordinary, everyday jewelry store Omega Speedmaster Chronographs. The kind anyone can buy." That simple message, that you could actually own the same equipment as an astronaut, was likely as powerful a pull to a jeweler as gravity is.

Given the love for the Speedmaster, it's obvious the wordsmith copywriters and master art directors were successful in their mission to create an effective ad for Omega. I think there can be a serious debate if this ad is the best Speedmaster ad ever... It certainly doesn't hurt that there's an incredible, oversized image of what could be a reference 105.012, 145.012 or 145.022-68, showing awesome detail, including lume that's the perfect tone of yellowish green, which Speedmaster collectors love to see.

Speaking of the people responsible for marketing Omega’s connection to NASA, this 1970 Omega watch advertisement was possibly created by LaRoche, McCaffrey & McCall, which is on record as the agency doing Omega’s advertising in the 1970s. They would have been hired by the Norman M. Morris Corporation, the sole distributor of Omega watches in the United States.

Frame Dimensions & Design

Approx. 13 1/8" x 16 1/4" (33cm x 41cm)

Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with walnut-colored painted finish.


Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


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Limited frame orders ship by the next business day.You'll receive an email with tracking info!


As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!