Page Dimensions

Approx. 10 3/8" x 13 1/4" (26cm x 33cm)

Story and Details

While it's widely thought the perfect co-pilot for a flight - for a captain or passenger - is a GMT Master wristwatch, it could also be said the perfect compliment to a GMT Master advertisement is the Concorde. This pairing will forever go down in Rolex marketing history as the one of the most-effective, legendary relationships, just like the partnership between France and the U.K. to build the Concorde. To this day, the age of the Concorde fascinates us. Wearing GMT Masters, and framing the many vintage ads featuring the supersonic aircraft keep that spirit alive. This particular GMT Master ad is a very-unique version... Besides being an oversized page, and in color, it's extra-special because it's the only GMT Master advertisement showing the airliner with its wheels up. And the Concorde shown is prototype 002, which is confirmed by the "G-BSST" identification that's clearly visible. This specific British-built Concorde made its maiden flight on April 9, 1969 and was piloted by Brian Trubshaw, who is mentioned, and makes appearances, in several Rolex ads. And since this is a Rolex ad, the specific reference shown must be discussed... Being in color, we see it's a solid gold Ref. 1675, but not just any 18 ct. gold GMT... Like the ad is a unique example, so too is the version of the GMT shown, noted by its straight hour hand and extra-slim minute hand. I believe it's this ad, and other Rolex ads combining a gold GMT Master with the Concorde, that inspired collectors to call this configuration the "Concorde GMT."