1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

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1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

Regular price $495
Regular price Sale price $495

Story and Details

Let's start with a fun fact: This is the very-first Rolex advertisement to feature the Concorde and GMT Master together. Yup, that's right. Published in the winter of 1968, the imagery shows the French Prototype 001 during a ceremony in Toulouse that actually took place a year earlier, in December 1967. In March 1969, this magnificent aircraft took to the sky for the first time, piloted by André Turcat. Besides it being the first of its kind, it's also special because it's in full-color. Only a small percentage of the "If you were..." series were printed in color. The color aspect can be extra-appreciated because of the 18kt. gold GMT featured, which makes the ad even more vibrant. That gold and brown combo is so good... You can almost feel that silky jubilee bracelet on your wrist... Of course what we fall in love with today, wasn't necessarily what caught people's eye back then. Some fifty years ago, when this ad was freshly printed, no one was splitting hairs when it came to Rolex watches. However at a certain point, collectors and dealers started to look for subtleties to differentiate certain models. While nicknames for watches typically come from the iconic figures who wore them, this exact configuration of the GMT Master Ref. 1675, in solid yellow gold with unique stick-shaped hour and minute hands, owes its distinction to this advertisement. That's why this variant is known as the “Concorde” GMT. A nuance, to be sure, but it’s these small details that differentiate Rolex watches (and the reason collectors go crazy for something). In conclusion, I'll leave you with one more fun fact: The ad mentions Pan Am will be the first U.S. airline to fly the Concorde. Of course, this never happened. Only Air France and British Airways flew the Concorde. 

Frame Dimensions & Design

Approx. 12 1/2" x 16" (31cm x 40cm)

Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.


Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.


Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.


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Limited frame orders ship by the next business day.You'll receive an email with tracking info!


As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.



Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 



I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!