1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
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Page Dimensions
Approx. 8 1/4" x 11" (21cm x 28cm)
Story and Details
There's a sea of Submariner ads out there... But only a few that rise with the tide of the best. This 1966 advertisement showing a Ref. 5513 is one of them. Conceived during the Mad Men Era, it's a one-off creative layout characteristic of most Rolex ads published before 1967. And instead of an underwater or nautical setting, the typical theme of early Submariner ads, the scene appears to be a formal affair, given the gentleman's attire and stemware he's holding. This repositioning of the Submariner as more than strictly a watch for diving is a prime example of a shift in marketing strategy and tactics of the day. And it's not just about selling a man on the watch's versatility. Ads of the 1960s tended to have some level of sexual undertone to attract male consumers to the product.
With the inclusion of a woman's hand touching the man's watch, and the line of copy, "Ask her. Maybe she knows." there's certainly a sexual element present to get a man's attention and then show him an enticing product that might lure a woman (not just a fish).
Of course, suggestive imagery and myriad interpretations aside, this is a tremendously iconic Submariner ad. For many, the one that comes to mind first when the topic of Rolex advertisements comes up.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Kyle N.Verified BuyerReviewing1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager AdvertisementI recommend this productRated 5 out of 5 stars2 weeks agoWill Definitely Buy More in the Future
I purchased the GMT Chuck Yeager advertisement, along with an AP Offshore Diver advertisement, and both were even better than I expected. They came in packed very safe and secure, and the handwritten note accompanying them was the cherry on top of the buying experience. I'll certainly be buying more in the future!
Was this helpful? - DLReviewing1967 Rolex Daytona "isn't for timing 3-minute eggs." AdvertisementI recommend this productRated 5 out of 5 stars1 month ago1967 Daytona
Fantastic Product and amazing communication / service. Loved buying this and have given another as a gift.
Was this helpful? - RebeccaVerified BuyerReviewing1964 "This Rolex is $195" Submariner AdvertisementI recommend this productRated 5 out of 5 stars1 month agoAmazing ad and even better customer service!
I bought two ads for my son in law as a gift and had them framed elsewhere. Both ads were ruined during the framing process and I was distraught, as this was supposed to be a Christmas surprise. I had to buy the same two ads again, and when Nick noticed that my order for the same ads as two months prior, he reached out and asked if there was a problem with the first ones I had purchased. I explained what had happened and he was incredible. He personally framed both ads, OVERNIGHT, and sent them to my son in law just in time for Christmas. He has sent several follow messages as well to make sure everything went well. I had never had such personal customer service. I will be a customer for life and will always sing Ad Patina’s praises! Also, the quality of the pro ta and the framing are flawless. If you are thinking of purchasing an ad, don’t hesitate!!!!
Was this helpful? - PDVerified BuyerReviewing2021 Rolex Explorer II Ref. 226570 "What Is the Quest?" AdvertisementI recommend this productRated 5 out of 5 stars1 month agoBravo
Beautiful, beautiful! Sent securely so that the ads would not bend, and with a lovely note. Hats off to a great purchase experience!
Was this helpful? - Shane L.Verified ReviewerReviewing1960 Rolex "it wasn't fashionable to know the time..." feat. cat wearing jewelry AdvertisementI recommend this productRated 5 out of 5 stars1 month agoAmazing buying experience
The Rolex cat advertising campaign is my favorite set of ads I've ever seen. I was really excited to see a couple for sale at a bargain price point. After placing my order, I quickly coordinated shipping with the seller through Instagram as I was out of town, and he graciously waited until I was a day away from returning before mailing them to me. The ads arrived with a very kind note, and were in even better condition than I expected. I'm on the lookout for the rest of the set for me to complete my collection.
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