Home Rolex Ads 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement

1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement

1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement

  • 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement
  • 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement
  • 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement
  • 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement
  • 1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement
  • Rolex Daytona Ref. 116515 Advertisement
  • Rolex Daytona Ref. 116515 Advertisement
  • Rolex Daytona Ref. 116515 Advertisement
  • Rolex Daytona Ref. 116515 Advertisement
  • Rolex Daytona Ref. 116515 Advertisement
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1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement

1964 Rolex "Le Mans" Daytona Ref. 6239 Advertisement

5.0
Rated 5.0 out of 5 stars
73 Reviews
$1,995
$1,995
Framing Options

*Page is in very-good condition, but it does have 2 visible vertical "streaks" at the bottom. These are original and born on the page at the time of printing. Many vintage magazine ads have variations in the print quality. No two are alike, even when comparing 2 examples of the same ad. I'd say this character speaks to the charm of original, vintage print ads.

Page Dimensions

Approx. 8 3/8" x 10 7/8" (21cm x 27cm)

Story and Details

What you’re looking at technically isn’t the first Daytona ad… That would come the following year, in 1965, formally announcing the model as the “Daytona” in the copy. This magazine ad, from 1964, is well-known for it naming the new chronograph from Rolex the “Le Mans.” Although it doesn’t show the first iteration of what today we call the Daytona, with signature details such as an underline marking on the dial, it is likely the very-first magazine ad to show the legendary Rolex chronograph, which is a Grail for many (including me!).

This ad provides evidence that back in late 1963, or early 1964, when this advertisement was probably being conceived, other variations of the Ref. 6239 were being produced. Today, with the collective knowledge we have, we expect the first ad for the “Daytona” to show the earliest execution. But that’s just not how ads were done back in the day. In the mid-1960s no one collected watches and therefore no one cared about the nuances we “value” today. The main point was to just show the model - what it generally looks like. That also may explain why the watch is photographed upside down… Perhaps it was intentional to catch the eye of the reader or how the person “in charge” thought the watch was best viewed... Or, like how showing the very-first execution of the model in the ad wasn’t necessarily important, how it was shown was also not that important… This is the mystery and charm of vintage ads, which makes many of them fascinating and special.

It’s worth mentioning that the universe of “Daytona” ads is very small... In fact, I’ve only encountered 4 magazine ads that show a steel, 4-digit “Daytona” featured by itself and from Rolex. That is, paired with no other models and having no jeweler or retailer name in the ad. For this reason, all are special. But of those 4 “Daytona” ads, from ‘64, ‘65, ‘66, and ‘67, this “first” ad is the hardest to come by. That’s part of the reason it’s priced much (much) higher than most, which I’m happy to explain more (just send me an email).

Given the love for the “Daytona” including the “Paul Newman” versions, this particular ad is arguably the most-important piece of history tied to the model. If you collect and are super-passionate about the “Daytona” this is your Picasso to treasure!

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 73 reviews
Total 5 star reviews: 73 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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73 reviews
  • Matt
    Verified Reviewer
    Reviewing
    1969 Rolex Datejust Ref. 1601 "racing here tomorrow" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    6 minutes ago
    Another classic ad with perfect framing.

    I’ve purchased three classic Rolex ads from Nick. All in beautiful condition and beautifully framed. They are the perfect compliment to my Rolex obsession and I love having them displayed in my house.

    Was this helpful?
  • Caden D.
    Verified Reviewer
    Reviewing
    1973 Rolex GMT Master Ref. 1675 with Cape Buffalo Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Vintage Rolex Advertisement

    I was very pleased with my purchase of Vintage Ads from Nick. I had an issue with my local post office returning to sender for no reason, which was no fault of Ad Patina’s whatsoever. However Nick politely went above and beyond to get the package back to him, and resent as FedEx in a quick manner! Will look forward to doing business with him again.

    Was this helpful?
  • Kyle N.
    Verified Buyer
    Reviewing
    1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Will Definitely Buy More in the Future

    I purchased the GMT Chuck Yeager advertisement, along with an AP Offshore Diver advertisement, and both were even better than I expected. They came in packed very safe and secure, and the handwritten note accompanying them was the cherry on top of the buying experience. I'll certainly be buying more in the future!

    Was this helpful?
  • DL
    Reviewing
    1967 Rolex Daytona "isn't for timing 3-minute eggs." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    1967 Daytona

    Fantastic Product and amazing communication / service. Loved buying this and have given another as a gift.

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  • Rebecca
    Verified Buyer
    Reviewing
    1964 "This Rolex is $195" Submariner Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Amazing ad and even better customer service!

    I bought two ads for my son in law as a gift and had them framed elsewhere. Both ads were ruined during the framing process and I was distraught, as this was supposed to be a Christmas surprise. I had to buy the same two ads again, and when Nick noticed that my order for the same ads as two months prior, he reached out and asked if there was a problem with the first ones I had purchased. I explained what had happened and he was incredible. He personally framed both ads, OVERNIGHT, and sent them to my son in law just in time for Christmas. He has sent several follow messages as well to make sure everything went well. I had never had such personal customer service. I will be a customer for life and will always sing Ad Patina’s praises! Also, the quality of the pro ta and the framing are flawless. If you are thinking of purchasing an ad, don’t hesitate!!!!

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