Rolex Datejust Ads

Surely among the many aims of advertising is to spread the word about a product leading to sales of said product. Could there be a more-successful model for Rolex, in terms of sales volume, than the Datejust? The combination of longstanding history, price point, size, variations and versatility make it arguably the model that’s been clasped to people’s wrist the most - out in the world the most (especially if you also take into account all those Lady Datejusts). You’re just so likely to come across someone wearing one compared to bumping into a Day-Date or a sports model. And think about how many counterfeit or knockoff Datejust-like watches are out there, trying to be what they’re not: a 36mm two-tone Datejust with matching jubilee bracelet.

Years and years ago, way before the advent of the Internet or Social Media took over our lives, advertisements were a big part of how the masses were introduced to Rolex watches. And when someone finally saved up, or decided to treat themselves, for many, purchasing a Datejust was their first Rolex - the gateway to many more… Datejust advertisements are a reminder of the breadth of Rolex. The brand isn’t just Day-Dates and sports models. There’s a simpler model in the middle, every bit a Rolex as the others, that captures people’s hearts and makes them a lifelong Rolex lover.

Years and years ago, way before the advent of the Internet or Social Media took over our lives, advertisements were a big part of how the masses were introduced to Rolex watches. And when someone finally saved up, or decided to treat themselves, for many, purchasing a Datejust was their first Rolex - the gateway to many more… Datejust advertisements are a reminder of the breadth of Rolex. The brand isn’t just Day-Dates and sports models. There’s a simpler model in the middle, every bit a Rolex as the others, that captures people’s hearts and makes them a lifelong Rolex lover.