1996 NAS Defender 90 w/ rhino "Not now, of course." Advertisement

1996 NAS Defender 90 w/ rhino "Not now, of course." Advertisement

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1996 NAS Defender 90 w/ rhino "Not now, of course." Advertisement

1996 NAS Defender 90 w/ rhino "Not now, of course." Advertisement

5.0
Rated 5.0 out of 5 stars
9 Reviews
Framing Options
Regular price $145
Regular price Sale price $145

Page Dimensions

Approx. 7 7/8" x 10 3/8" (20cm x 26cm)

Story and Details

North American Specification (NAS) Defenders didn't last long in the U.S. This fact shows in the small number of magazine advertisements created for the model. You'll only find NAS Defender 90 ads published between the years 1993 and 1997 - the short lifespan of the truck due to increasing regulations Land Rover couldn't justify complying with because NAS Defenders were such a small portion of their total sales.

The limited nature of the Defenders not only makes the actual trucks special, but also these original advertisements. And this ad, featuring a rhino chasing a Coniston Green Defender 90 Station Wagon may be the most compelling... It follows the consistent theme and layout Grace & Rothschild conceived in 1987 when the ad agency helped launch the Range Rover in the U.S. - a cleverly written headline with perfectly coordinating, beautiful, outdoorsy imagery. And about the scene here, I'm fortunate to know the story behind it - told directly to me by an adman who was an art director at Grace & Rothschild. His name is Allen Richardson and he was front and center at the photoshoot for this advertisement. He fondly remembers, “we went to an animal park in South Carolina. The rhino was named Tank. He had terrible eyesight, but he responded to his trainer’s voice. So we took the back door off the Defender 90, the trainer sat in the back and called out to Tank until he started following the vehicle. We picked up the speed until he was chasing it. That shot is basically un-retouched. He was really chasing the vehicle.” In fact, beyond this ad, Allen shared with me the outtake photos showing Tank colliding with the Defender and pushing it off the road. 

Although the message of the ad is about not stopping (since you're being chased by a rhino), funnily the actual ad does the opposite. It's truly the kind of magazine ad you can't help pump the brakes on your perusing and take a look. It stands by itself as a great example of a brand communicating to a market. And knowing the story behind it, from a primary source, makes it that much more special.  

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 9 reviews
Total 5 star reviews: 9 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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9 reviews
  • Dan
    Verified Buyer
    Reviewing
    1960 Volkswagen VW Beetle "Think small." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Very Pleased!

    Love the ad that I purchased from Nick. The care he put into the packaging and the knowledge he shared on the ad was impressive. And these days a handwritten note goes a long way! Will be coming back for sure!

  • Patrick
    Verified Reviewer
    Reviewing
    1980 Ferrari 308 "Only those who dare ... truly live" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    High quality

    Condition was mint. Absolutely great!

  • Brendan
    Verified Buyer
    Reviewing
    1982 Ferrari 308 "What can be conceived can be created" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Great work!

    Nick was great to deal with and the item was as ordered!

  • Rob
    Verified Buyer
    Reviewing
    1961 Mercedes Benz 300SL 2-page Original Magazine Page Spread
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Awesome!

    I cannot be more pleased with this - it was exactly as describe, and it looks great. Nick took great care in packing it up, and even included a handwritten note with it thanking me for the purchase.

  • Trae
    Verified Buyer
    Reviewing
    1999 Range Rover "value can increase overnight." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Phenomenal experience

    Couldn’t have asked for a better experience and result. Will be back!