1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame
1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame
1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame
1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame
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Story and Details
It can be argued the years just prior to when the popular "If you were..." campaign launched produced the most-creative Rolex ads. This rarer ad featuring the Submariner, published in 1964 and in 1965, is a perfect example of the many unique, one-off Rolex advertisements conceived in an attempt to catch the attention of a reader. Clearly the copywriters and art department put some thought into the layout and messaging of this ad, including the decision to fill the back with blackness and place the Sub near the bottom (not in the middle). I think this overall design was absolutely intentional... Mentioning the "underwater watch for $39.95" near the surface of the ad and positioning the Submariner much further below, I think, informs the astute reader that other dive watches can't go as deep as the Submariner. Furthermore, the choice of an all black background to fill the negative space, I think, represents the abyss a Submariner is perfectly at home in - and can handle without issue.
Between the visual and the copy, this is one of the best Submariner ads ever. Clearly, Rolex is incredibly bold in this ad, calling other watches "cheap" and not shying away from their price point. The ad also has the charm you'd expect to find in a vintage ad, saying the Submariner's "rugged good looks cut a handsome swath in or out of the water. Go ahead and show it off. It looks great on you!"
Frame Dimensions & Design
Approx. 12 1/2" x 15 1/2" (31cm x 39cm)
Advertisement page is ideally cropped by a custom-measured, hand-cut, reverse-cut 4-ply border in a shade of cream that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.
Condition
Condition
Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Limited frame orders ship by the next business day.You'll receive an email with tracking info!
Returns
Returns
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!






advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Thomas P.Verified BuyerReviewing1954 Rolex Submariner "Top of the World...Bottom of the Sea" AdvertisementI recommend this productRated 5 out of 5 stars16 minutes agoAd Patina Flawless
From the beginning all the way through to receiving the order Ad Patina were flawless. Excellent communication throughout and the ad was even better in person.
Package was well packed for protection and even with a personal note attached to make the experience even more personal.
Highly recommend, and will be back for more.
Was this helpful? - JaredVerified BuyerReviewingcirca 1970 Original Rolex Catalog pages feat. Submariner, GMT Master, Explorer, and MilgaussI recommend this productRated 5 out of 5 starsYesterdayAdPatina is the Best
Received my ad within a day or so, and it looks gorgeous - just as advertised. It was packaged extremely well too, always a concern with something like this. Beyond excited to add it to my collection. Thanks for all the help!
Was this helpful? - MiloReviewing1984 Rolex Submariner Ref. 1680 feat. Dennis Conner AdvertisementI recommend this productRated 5 out of 5 starsYesterdayExactly what I've been looking for
I don’t usually leave reviews on things but needed to for this. I ordered 3 different vintage watch ads from nick and couldn’t be happier. Shipping to Canada was fast and items were packed with care, even included a hand written note from nick. Will be ordering more in the future and cannot recommend Ad Patina enough!
Was this helpful? - BrandonVerified BuyerReviewing1966 Rolex Submariner Ref. 5513 "work pretty well at any level." AdvertisementI recommend this productRated 5 out of 5 stars2 days agoGreat Experience, Great Product
The ad arrived timely and well packaged. The handwritten note was a great touch. I will definitely order again in the future.
Was this helpful? - Matt K.Verified ReviewerReviewing1968 Rolex Submariner "If you were looking for lost empires..." AdvertisementI recommend this productRated 5 out of 5 stars1 week agoFantastic
Nick is so nice and easy to work with. He has genuine enthusiasm for the products he sells. The quality of the framing is first-rate. I’ve ordered multiple framed ads from him and I will continue to do so.
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