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1975 Audemars Royal Oak

1975 Audemars Piguet

Stainless Royal Oak

40-plus years ago steel wristwatches didn't sell for thousands of dollars. (Even a Rolex sport model, like a Daytona or Sub, sold for under a grand.) Audemars Piguet changed the game when they introduced the Royal Oak. For the first time, a steel watch wasn't solely thought of as a "tool" watch.  It was now considered a "luxury" timepiece.   

 

Why it's special... This may be the very first advertisement for Mr. Genta's monumental design - the Royal Oak, reference 5402. Enveloped by the cool, ocean tones is a watch boldly decked out in its eight bolts and integrated bracelet. When we see this watch today, we revere it. What do you think people thought of it in the mid-70s? 

 

Dimensions: 9" x 12 1/2" (23cm x 31.6cm)

 

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