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Much more info on Daytona ads to come (soon!)…

1965 “solo” Daytona Ref. 6239

I’ve been aware of this ad for a long time - I’d seen it in online articles and in a reference book or two. It became a Grail Ad for me to find… One of the first - if not the first - “Daytona” ad…


Approx. Dimensions:

8 7/16” x 11 1/16” (21.4cm) x 28cm

1966 Daytona Ref. 6239

Along with the 6263 ad, this is another Daytona ad I never knew existed until I found it. I remember my excited - how pumped I was to find it! A rarity from the early days of the “Daytona.”


Approx. Dimensions:

8 3/8” x 10 15/16” (21.1cm x 27.7cm)

1976 Daytona Ref. 6263

The only black insert Daytona ad I’ve found. And because the Daytona image is so big, the details can really be seen, making this ad an especially valuable reference point to study and enjoy!


Approx. Dimensions:

8 3/8” x 11” (21.3cm x 27.8cm)


1966 “underline” Cosmograph Ref. 6239

This is the first ad I hunted. I knew it existed, but I didn’t know which magazine it was in… My search for this ad, and eventual discovery of it, inspired me to find more - especially more Daytona ads!



8 1/4” x 11” (20.8cm x 27.9cm)

1966 Mark 1 Cosmograph Ref. 6239

I came across this ad on a rainy day, at a Paris flea market. I think I can honestly say it’s the ad that rekindled my love for ads - to start collecting them. This one hangs in our hallway at home.



10 7/16” x 13 5/8” (26.5cm x 34.6cm)

1993 “Porcelain Floating” Daytona Ref. 16520

This is the only ad I’ve seen for an all-steel “Zenith” Daytona. Maybe it not being available for sale like other models is the reason it’s not advertised much?



2 5/16” x 7 1/8” (5.8cm x 17.9cm)


1992 Tourneau ad featuring Daytona Ref. 6265

This ad is a special to me… I’m pretty sure I had it taped to my bedroom wall as a teenager - or one just like it. Seeing it, I’m overwhelmed by a flood of memories from my teenage years - living with my mom and dreaming about having a Rolex…



8 1/8” x 10 7/8” (20.5cm x 27.5cm)

1969 Spanish “If you were…” ad featuring Daytona Ref. 6239

The only, “If you were…” ad I’ve come across featuring a Daytona - originating from an Argentinian automotive magazine. Even if your Spanish is rusty, there’s no mistaking that Panda dial…


Approx. Dimensions:

8 1/2” x 11 5/16” (21.5cm x 28.7cm)

2003 Daytona “Beach Edition”

1 of 4 colors this special collection was designed in. Certainly not a vintage or “everyday” Daytona, but still pretty cool. “Color” Daytonas are all the rage right now… The green dial on yellow gold and those Rainbows…



8 1/8” x 10 13/16” (20.7cm x 27.5cm)

1966 Daytona Ref. 6239 w/ Submariner & Datejust



8 1/4” x 11” (21cm x 28cm)

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