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Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 4 3\/4\" x 5 1\/4\" (12cm x 13cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418548322618,"sku":"VintageRolexGMTMaster14","price":45.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47418548355386,"sku":"VintageRolexGMTMaster14","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Medium Brown","offer_id":47418548388154,"sku":"VintageRolexGMTMaster14","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Natural","offer_id":47418548420922,"sku":"VintageRolexGMTMaster14","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":47418548453690,"sku":"VintageRolexGMTMaster14","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Creative Collaboration","offer_id":47418548486458,"sku":"VintageRolexGMTMaster14","price":395.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/1978-rolex-gmt-master-ref-1675-at-tiffany-co-111440.jpg?v=1703723985"},{"product_id":"1983-rolex-gmt-master-ref-16750-from-0-to-55-134-feet-advertisement","title":"1983 Rolex GMT Master Ref. 16750 \"From 0 to 55,134 feet...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8\" x 10 3\/4\" (20cm x 27cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418548781370,"sku":"VintageRolexGMTMaster15","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418548814138,"sku":"VintageRolexGMTMaster15","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418548879674,"sku":"VintageRolexGMTMaster15","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418548945210,"sku":"VintageRolexGMTMaster15","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418548977978,"sku":"VintageRolexGMTMaster15","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418549043514,"sku":"VintageRolexGMTMaster15","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1983-rolex-gmt-master-ref-16750-from-0-to-55134-feet-advertisement-7656011.jpg?v=1765054154"},{"product_id":"1968-rolex-gmt-master-ref-1675-if-you-were-piloting-advertisement","title":"1968 Rolex GMT Master Ref. 1675 \"If you were piloting...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/4\" x 11\" (21cm x 28cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe famous “If you were…” campaign that dominated Rolex’s advertising style throughout the late 1960s is as iconic as the GMT Master Ref. 1675 highlighted in this advertisement. With so much of the watch’s origin story tied to aviation, it’s only fitting that the ad itself reflects the jet-setting lifestyle of the pilots who wore them. (Rolex History 101: the GMT Master was designed as a tool watch for pilots to track time zones as they traveled). What I love about this ad is how it showcases the beautiful horizon with the sun touching the clouds, allowing people who come across this ad to really put themselves in the shoes of the pilot who may be wearing this watch while flying with such a stunning view. Also, don’t miss the fine print… The world cities and exotic locales listed are another way this ad paints a picture of the 1960s jet-setting lifestyle. Today these places read like a bucket list of destinations to experience. I know I’d love to visit Brussels, Madrid or Tokyo - maybe wearing a GMT… Of course, the GMT in this ad isn’t just a Ref. 1675… it’s a gilt dial version with a small-triangle-tipped 24-hour hand. This is noteworthy not just because it’s an extra-coveted example, but also because it’s a great example of a common occurrence in vintage Rolex advertisements. That is, featuring older production watches in current marketing material (by 1968, the latest and greatest GMT Master had a matte dial with a large triangle 24-hour hand). This ad is a great nod to the GMT Master’s heritage and really captures the essence of what it feels like to wear this watch for its original purpose.\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418549895482,"sku":"VintageRolexGMTMaster16","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418549928250,"sku":"VintageRolexGMTMaster16","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418549961018,"sku":"VintageRolexGMTMaster16","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418549993786,"sku":"VintageRolexGMTMaster16","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418550026554,"sku":"VintageRolexGMTMaster16","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418550059322,"sku":"VintageRolexGMTMaster16","price":445.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1968-rolex-gmt-master-ref-1675-if-you-were-piloting-advertisement-3134537.jpg?v=1778915467"},{"product_id":"1977-rolex-gmt-master-ref-1675-if-you-hunted-big-game-advertisement","title":"1976 Rolex GMT Master Ref. 1675 \"If you hunted big game...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 7 7\/8\" x 10 3\/4\" (20cm x 27cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor better or worse, Tom Siatos is not the sort of conservationist you’ll find in a 21st century Rolex advertisement. Rhinoceros corpses are out and coral reefs are in. Nonetheless, Mr Siatos joined men of action such as oil well firefighter Red Adair, and tartan-clad race car driver Jackie Stewart, in the famous \"If you were…\" campaign that was the main form of print communication from Rolex in the late 1960s.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this series of advertisements, the reader is told that special kinds of men needed special kinds of watches - watches engineered with such integrity that they were \"ready to go anywhere, anytime, to meet any challenge.\" The mind doesn’t have to venture too far to understand our brand ambassador’s desire for a watch immune to humidity, heat, dirt, and grime. Also, its ability to \"absorb constant shock\" would have appealed to a man who ‘rolled his own’ big game cartridge, likely a rifle taking a .460 caliber, which was probably more painful to shoot than to be shot by.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAs far as his watch of choice... Mr Siatos is promoting a GMT Master Ref. 1675. Not only did it have all of the usual advantages that come standard with a Rolex Oyster watch, but also the ability to track a second timezone or keep an eye on Zulu Time, which would no doubt have appealed to Siatos the traveler and Siatos the pilot. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe last sentence in the advert helpfully reminds us that, for about $5K, one could instead buy the GMT Master in 18kt. gold on a bracelet. When dangerous game was more common and conservation schemes less developed, hunters used to be paid bounties for the protection of livestock. The idea of a hunter buying a solid gold GMT after a particularly successful year rather brings to mind the line in the Italian Job: \"You must have shot an awful lot of tigers, sir. Yes, I used a machine gun.’’\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to the subject matter being a little \"off the reservation\" (certainly today), the actual advertisement is a bit of an outlier. The \"If you were...\" series was mostly phased out in 1970. But this ad, and two others very-similar to it, were published between 1975 and into the early 1980s. I'm not sure why these three ads with Tom Siatos were still done in the \"If you were\" style... \u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418550321466,"sku":"VintageRolexGMTMaster17","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418550354234,"sku":"VintageRolexGMTMaster17","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418550387002,"sku":"VintageRolexGMTMaster17","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418550419770,"sku":"VintageRolexGMTMaster17","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418550452538,"sku":"VintageRolexGMTMaster17","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Creative 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Brown","offer_id":47418551042362,"sku":"VintageRolexGMTMaster18","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418551075130,"sku":"VintageRolexGMTMaster18","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418551107898,"sku":"VintageRolexGMTMaster18","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418551140666,"sku":"VintageRolexGMTMaster18","price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1981-rolex-gmt-master-ref-1675-if-you-go-for-this-kind-of-action-advertisement-3938070.jpg?v=1770281226"},{"product_id":"rolex-gmt-master-at-watches-of-switzerland-advertisement","title":"Rolex GMT Master at Watches of Switzerland Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 4 1\/8\" x 11 1\/4\" (10cm x 28cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418552090938,"sku":"VintageRolexGMTMaster20","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418552123706,"sku":"VintageRolexGMTMaster20","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418552156474,"sku":"VintageRolexGMTMaster20","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418552189242,"sku":"VintageRolexGMTMaster20","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418552222010,"sku":"VintageRolexGMTMaster20","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative 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Frame","offer_id":47418552582458,"sku":"VintageRolexGMTMaster21","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418552615226,"sku":"VintageRolexGMTMaster21","price":695.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418552647994,"sku":"VintageRolexGMTMaster21","price":695.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418552680762,"sku":"VintageRolexGMTMaster21","price":695.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418552713530,"sku":"VintageRolexGMTMaster21","price":695.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418552746298,"sku":"VintageRolexGMTMaster21","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1966-rolex-gmt-submariner-day-date-at-asprey-art-of-giving-advertisement-4884799.jpg?v=1762454418"},{"product_id":"1965-rolex-gmt-master-ref-1675-toughest-watch-in-the-world-advertisement","title":"1965 Rolex GMT Master Ref. 1675 \"Toughest watch in the world.\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/8\" x 11 1\/2\" (20cm x 29cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418553794874,"sku":"VintageRolexGMTMaster22","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418553827642,"sku":"VintageRolexGMTMaster22","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418553860410,"sku":"VintageRolexGMTMaster22","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418553893178,"sku":"VintageRolexGMTMaster22","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418553925946,"sku":"VintageRolexGMTMaster22","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418553958714,"sku":"VintageRolexGMTMaster22","price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1965-rolex-gmt-master-ref-1675-toughest-watch-in-the-world-advertisement-1552140.jpg?v=1779262746"},{"product_id":"1973-rolex-gmt-master-ref-1675-with-cape-buffalo-advertisement","title":"1973 Rolex GMT Master Ref. 1675 with Cape Buffalo Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 7 7\/8\" x 10 7\/8\" (20cm x 27cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47418554319162,"sku":"VintageRolexGMTMaster23","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47418554351930,"sku":"VintageRolexGMTMaster23","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47418554384698,"sku":"VintageRolexGMTMaster23","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47418554417466,"sku":"VintageRolexGMTMaster23","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47418554450234,"sku":"VintageRolexGMTMaster23","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47418554483002,"sku":"VintageRolexGMTMaster23","price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1973-rolex-gmt-master-ref-1675-with-cape-buffalo-advertisement-3057579.jpg?v=1770281226"},{"product_id":"1968-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement","title":"1968 Rolex GMT Master Ref. 1675 \"If you were flying the Concorde...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 7 1\/2\" x 11 3\/8\" (19cm x 28cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLet's start with a fun fact: This is the very-first Rolex advertisement to feature the Concorde and GMT Master together. Yup, that's right. Published in the winter of 1968, the imagery shows the French Prototype 001 during a ceremony in Toulouse that actually took place a year earlier, in December 1967. In March 1969, this magnificent aircraft took to the sky for the first time, piloted by André Turcat. Besides it being the first of its kind, it's also special because it's in full-color. Only a small percentage of the \"If you were...\" series were printed in color. The color aspect can be extra-appreciated because of the 18kt. gold GMT featured, which makes the ad even more vibrant. That gold and brown combo is so good... You can almost feel that silky jubilee bracelet on your wrist... Of course what we fall in love with today, wasn't necessarily what caught people's eye back then. Some fifty years ago, when this ad was freshly printed, no one was splitting hairs when it came to Rolex watches. However at a certain point, collectors and dealers started to look for subtleties to differentiate certain models. While nicknames for watches typically come from the iconic figures who wore them, this exact configuration of the GMT Master Ref. 1675, in solid yellow gold with unique stick-shaped hour and minute hands, owes its distinction to this advertisement. That's why this variant is known as the “Concorde” GMT. A nuance, to be sure, but it’s these small details that differentiate Rolex watches (and the reason collectors go crazy for something). In conclusion, I'll leave you with one more fun fact: The ad mentions Pan Am will be the first U.S. airline to fly the Concorde. Of course, this never happened. Only Air France and British Airways flew the Concorde. \u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47466476634426,"sku":"VintageRolexGMTMaster25","price":195.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47466476667194,"sku":"VintageRolexGMTMaster25","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47466476699962,"sku":"VintageRolexGMTMaster25","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47466476732730,"sku":"VintageRolexGMTMaster25","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47466476765498,"sku":"VintageRolexGMTMaster25","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47466476798266,"sku":"VintageRolexGMTMaster25","price":545.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1968-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement-8593466.jpg?v=1779262686"},{"product_id":"1969-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement","title":"1969 Rolex GMT Master Ref. 1675 \"If you were flying the Concorde...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 10 1\/4\" x 12 5\/8\" (26cm x 32cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhile it's widely thought the perfect co-pilot for a flight - for a captain or passenger - is a GMT Master wristwatch, it could also be said the perfect compliment to a GMT Master advertisement is the Concorde. This pairing will forever go down in Rolex marketing history as the one of the most-effective, legendary relationships, just like the partnership between France and the U.K. to build the Concorde. To this day, the age of the Concorde fascinates us. Wearing GMT Masters, and framing the many vintage ads featuring the supersonic aircraft keep that spirit alive. This particular GMT Master ad is a very-unique version... Besides being an oversized page, and in color, it's extra-special because it's the only GMT Master advertisement showing the airliner with its wheels up. And the Concorde shown is prototype 002, which is confirmed by the \"G-BSST\" identification that's clearly visible. This specific British-built Concorde made its maiden flight on April 9, 1969 and was piloted by Brian Trubshaw, who is mentioned, and makes appearances, in several Rolex ads. And since this is a Rolex ad, the specific reference shown must be discussed... Being in color, we see it's a solid gold Ref. 1675, but not just any 18 ct. gold GMT... Like the ad is a unique example, so too is the version of the GMT shown, noted by its straight hour hand and extra-slim minute hand. I believe it's this ad, and other Rolex ads combining a gold GMT Master with the Concorde, that inspired collectors to call this configuration the \"Concorde GMT.\"\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47466480861498,"sku":"VintageRolexGMTMaster24","price":245.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47466480894266,"sku":"VintageRolexGMTMaster24","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Medium Brown","offer_id":47466480927034,"sku":"VintageRolexGMTMaster24","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Natural","offer_id":47466480959802,"sku":"VintageRolexGMTMaster24","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":47466480992570,"sku":"VintageRolexGMTMaster24","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Creative Collaboration","offer_id":47466481025338,"sku":"VintageRolexGMTMaster24","price":595.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1969-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement-8311839.jpg?v=1768693806"},{"product_id":"1970-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement","title":"1970 Rolex GMT Master Ref. 1675 \"If you were flying the Concorde...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/8\" x 11 1\/2\" (20cm x 29cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eStory and Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy wouldn’t you wear a Rolex if you were flying the Concorde? Not just as a passenger, but at the helm as the captain.? The first and only largely successful supersonic commercial airliner, the Concorde, represented the pinnacle of aviation, flying from London to New York in a mere 3 hours. And when flying across 1.3 timezones per hour, pilots need a tool that can keep up. That’s where the Rolex GMT Master reference 1675 comes into play. First designed around 1954 purportedly in collaboration with pilots and executives at Pan American Airways, the GMT Master allowed for pilots to track 2 time zones at once - using the famous \"Pepsi\" colored 24-hour insert in the rotating bezel. Of course, the GMT Master was not built over the course of a year solely to be a tool... Like the Concorde, the Ref. 1675 performs its function with elegance and class, transforming its functional design into a timeless image that spans across generations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd it’s not just the Concorde, nor the Ref. 1675 which persists as timeless icons to this day... The “If you were...'' print advertising campaign is easily part of that list. Created by the admen at J. Walter Thompson agency in the late 1960’s, the distinctive layout of this marketing material always pair a situation with a Rolex model. And not just any Rolex model, but one which has been carefully selected as the best tool to wear for that given situation. In the case of this ad, Concorde test pilots needed a tool which they could not only rely upon to track the time, but one that does so with effortless elegance, just like the Concorde itself. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo, if you were flying the Concorde, why wouldn’t you wear a Rolex GMT?\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47901028122938,"sku":"VintageRolexGMTMaster19","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47901028188474,"sku":"VintageRolexGMTMaster19","price":345.0,"currency_code":"USD","in_stock":false},{"title":"Medium Brown","offer_id":47901028254010,"sku":"VintageRolexGMTMaster19","price":345.0,"currency_code":"USD","in_stock":false},{"title":"Natural","offer_id":47901028286778,"sku":"VintageRolexGMTMaster19","price":345.0,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":47901028319546,"sku":"VintageRolexGMTMaster19","price":345.0,"currency_code":"USD","in_stock":false},{"title":"Creative Collaboration","offer_id":47901028352314,"sku":"VintageRolexGMTMaster19","price":445.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/1970-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement-159003.jpg?v=1710863740"},{"product_id":"1969-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement-1-steel","title":"1969 Rolex GMT Master Ref. 1675 \"If you were flying the Concorde...\" Advertisement (steel)","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/8\" x 10 7\/8\" (20cm x 27cm)\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":48418719629626,"sku":"VintageRolexGMTMaster26","price":195.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":48418719662394,"sku":"VintageRolexGMTMaster26","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":48418719695162,"sku":"VintageRolexGMTMaster26","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":48418719727930,"sku":"VintageRolexGMTMaster26","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":48418719760698,"sku":"VintageRolexGMTMaster26","price":445.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":48418719793466,"sku":"VintageRolexGMTMaster26","price":545.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1969-rolex-gmt-master-ref-1675-if-you-were-flying-the-concorde-advertisement-steel-5313287.jpg?v=1779902526"},{"product_id":"1968-rolex-at-fred-paris-w-gmt-explorer-submariner-day-date-advertisement","title":"1968 Rolex at Fred Paris w\/ GMT, Explorer, Submariner, Day Date, ... 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