{"title":"Top Watch Brands","description":"","products":[{"product_id":"1978-rolex-red-submariner-ref-1680-with-surfer-advertisement-in-black-wood-frame","title":"1978 Rolex \"Red\" Submariner Ref. 1680 with Surfer Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis advertisement has been my white whale. For 7 years, since my very-first days hunting ads, it was always on my radar. For 7 years I've looked for it off and on, but always giving up because it was proving to be the epitome of a needle in a haystack. It remained elusive - only living as a digital image I'd see occasionally while \"surfing\" the Internet. But I knew it was out there. And knew someday I would figure out the magazine it was in and possess it. That day came in April... Guided by a lone clue, I made yet another attempt to pinpoint the magazine. This time, I got lucky. Or maybe more like perseverance paid off. What could be considered the ultimate Submariner ad, a long lost treasure of an ad, was finally found. \u003c\/p\u003e\n\u003cp\u003eThis didn't come from Sports Illustrated or some other mainstream magazine. This anomaly of an ad was discovered in the last place you'd expect to find a Rolex watch being advertised. That secret will remain with me. But the ad can be yours. An ad that features an unnamed surfer riding a wave on a beautiful day, in a beautiful place. Most-likely in Hawaii since the Pipeline and Off The Wall are mentioned - two famous places to ride a big wave off Oahu's North Shore. The teal blue water and sky blue sky is certainly a different setting from the typical environment you'd expect a Submariner to feel at home. Yet it seems from reading the ad, a Rolex was also perfectly comfortable shredding a wave. Apparently winners of the International Professional Surfing (IPS) Championship were awarded Rolex watches for their Perfect 10 performance. That's pretty rad. \u003c\/p\u003e\n\u003cp\u003eAnd in this ad, enlarged and blocking the surfer's board, is a Ref. 1680 \"Red\" Submariner. Do you think there's a Red Sub out with an engraving on the back signifying it was a prize in a surfing competition? Now that I found the ad, that's the next challenge for someone to accept. Find someone who won the watch and still has it! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApprox. 13 1\/2\" x 16\" (34cm x 40cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003eAdvertisement page is framed “floating” style, fully-exposed, surrounded by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eFrame is custom-sized and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003emade of solid wood with black painted finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275576459578,"sku":"LimitedFrame1","price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/Surfer1.jpg?v=1764990127"},{"product_id":"1960-volkswagen-vw-beetle-bug-think-small-advertisement-in-black-wood-frame","title":"1960 Volkswagen VW Beetle \/ Bug \"Think small.\" Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eComing soon... \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eApprox. 13 1\/4\" x 16 1\/8\" (33cm x 40cm)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003ePage is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of cream that compliments tones of paper. \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eFrame is custom-sized and made of solid wood with black painted finish.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275576590650,"sku":"LimitedFrame2","price":345.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1960-volkswagen-vw-beetle-bug-think-small-advertisement-in-black-wood-frame-9268009.jpg?v=1762979906"},{"product_id":"1966-rolex-explorer-top-of-the-matterhorn-advertisement-in-black-wood-frame","title":"1966 Rolex Explorer \"Top of the Matterhorn\" Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStory and Details\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eOf course this is an advertisement for the legendary, no-frills Explorer. But it's so much more... It's really an ad for ALL Rolex watches. The Explorer may be highlighted and mentioned, but the famous headline really speaks to the fact that a Rolex watch is robust and won't fail you. Besides the beauty of the imagery, that deeper message is the true beauty. This is also the earliest full-page ad I've found featuring the Ref. 1016.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eApprox. 12 7\/8\" x 16 1\/4\" (32cm x 41cm)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAdvertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. \u003c\/span\u003e\u003cspan\u003eFrame is custom-sized and made of solid wood with black painted finish.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275576787258,"sku":"LimitedFrame3","price":595.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1966-rolex-explorer-top-of-the-matterhorn-advertisement-in-black-wood-frame-3585737.jpg?v=1765054389"},{"product_id":"1966-rolex-submariner-work-pretty-well-at-any-level-advertisement-in-black-wood-frame","title":"1966 Rolex Submariner \"work pretty well at any level.\" Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere's a sea of Submariner ads out there... But only a few that rise with the tide of the best. This 1966 advertisement showing what to my eye is a Ref. 5513 is definitively one of them. Conceived during the Mad Men Era, it's a one-off creative layout characteristic of most Rolex ads published prior to 1967. And instead of an underwater or nautical habitat for the watch, the more typical theme of early Submariner ads, the scene appears to be a formal affair, given the gentleman's attire and stemware he's holding. This repositioning of the Submariner as more than strictly a watch for diving is a prime example of a shift in marketing strategy and tactics of the day. And it's not just about selling a man on the watch's versatility. Ads of the 1960s tended to have some level of sexual undertone to attract male consumers to the product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith the inclusion of a woman's hand touching the man's watch, and the line of copy, \"Ask her. Maybe she knows.\" there's certainly a sexual element present to get a man's attention and then show him an enticing product that might lure a woman (not just a fish).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOf course, suggestive imagery and myriad interpretations aside, this is a tremendously iconic Submariner ad. For many, the one that comes to mind first when the topic of Rolex advertisements comes up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 12 3\/4\" x 15 3\/4\" (32cm x 40cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAdvertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. \u003c\/span\u003e\u003cspan\u003eFrame is custom-sized and made of solid wood with black painted finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275576885562,"sku":"LimitedFrame4","price":595.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1966-rolex-submariner-work-pretty-well-at-any-level-advertisement-in-black-wood-frame-1415715.jpg?v=1765054393"},{"product_id":"1969-herman-miller-eames-lounge-chair-and-ottoman-advertisement-in-wood-walnut-frame","title":"1969 Herman Miller Eames Lounge Chair and Ottoman Advertisement in Wood Walnut Frame","description":"\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStory and Details\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eThe Eames Lounge Chair and Ottoman is a Grail for many. It remains basically unchanged since its debut in 1956 - a testament to its great design. It’s no longer just a super-comfortable piece of furniture, or as Charles and Ray Eames describe it, “a special refuge from the strains of modern living.” It’s become a piece of decor that rooms - homes - are designed around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eThis original advertisement from 1969 visually captures Charles and Ray’s comfy creation the way many of us see it today - as the pièce de résistance of a room. It’s a joy to look at as much as it is to sit in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eWhile it’s known that industrial designer Irving Harper created the Herman Miller logo, a red letter\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eM\u003c\/i\u003e, it’s unclear who designed this particular advertisement… It could possibly be the work of Tomoko Miho or Deborah Sussman - both accomplished graphic artists. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eIn the late 1960 and early 1970s, Miho worked on advertisements for Herman Miller, working under George Nelson. And then continued sporadic work for the furniture company in collaboration with John Massey and eventually through her own design firm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eSussman started out working directly with Charles and Ray Eames doing a bit of everything, including designing notable advertisements through the early 1960s. She later did work for Herman Miller in partnership with designer Alexander Girard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eApprox. 13\" x 16 3\/8\" (33cm x 41cm)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eAdvertisement page is ideally cropped by a custom-measured, hand-cut, reverse-cut 4-ply border in a shade of cream that compliments tones of paper. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFrame is custom-sized and made of wood with a walnut veneer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275576983866,"sku":"LimitedFrame5","price":595.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1969-herman-miller-eames-lounge-chair-and-ottoman-advertisement-in-wood-walnut-frame-449336.jpg?v=1732728390"},{"product_id":"1978-nike-there-is-no-finish-line-advertisement-in-black-wood-frame","title":"1978 Nike \"There Is No Finish Line.\" Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTHERE IS NO FINISH LINE. This 1978 advertisement was the very-first “motivational speech” from Nike. It's also their first ad with a person in it. Prior to this, Nike ads were mostly filled with product imagery, product info, and technical language - targeting coaches and hardcore athletes. On the surface, this ad also targets serious runners, explaining how running can become a way of life - something you can’t live without. But lines in the passage such as, “we will never stop trying to excel” and “beating yourself is a never ending commitment” transcend running… This ad positions running as an experience. It's about the mental and emotional side of running. The true beauty and value of this ad today is that the headline and message can be applied to sports, to business, and to life. In sports it can push you to keep going - never quit or give up. In business, especially if you’re an entrepreneur, it’s a reminder there’s always work to be done - dream big. And if you’re a parent, it’s another way of saying your job is never done. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNike today is a global brand - a lifestyle brand. It’s this ad that launched the spirit and inspirational nature of Nike. This ad is the soul of Nike. Simply put, I believe this is the most monumental ad in the history of Nike - and represents advertising genius that not only was effective selling a product and building brand loyalty, but unknowingly at the time, set the course for a small sneaker company in Oregon to become one of the most-successful companies in the world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe creative ad agency - and individual - behind this legendary piece of marketing is John Brown. Around 1976 Nike hired his agency, John Brown \u0026amp; Partners based in Seattle. The story goes, one month there was no new product to base an ad around. So there was an opportunity to create a different kind of ad… With no sneaker to feature, Creative Director Denny Strickland decided on featuring a runner. Photographer Bob Peterson shot this poetic image of his friend Howard Miller. His yellow t-shirt calling attention to the lone runner amidst the lush backroads - a scene where you get the sense that the act of running is an experience that’s very personal. The ad quickly resonated with runners. This ad marks a huge shift in their messaging. The future of Nike, and the famous “Just Do It” campaign, doesn’t happen without this ad. It’s incredible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eApprox. 13 3\/8\" x 15 7\/8\" (34cm x 40cm)\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAdvertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. \u003c\/span\u003e\u003cspan\u003eFrame is custom-sized and made of solid wood with black painted finish.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275577147706,"sku":"LimitedFrame6","price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1978-nike-there-is-no-finish-line-advertisement-in-black-wood-frame-5398565.jpg?v=1765054395"},{"product_id":"1980-porsche-911-artwork-advertisement-in-black-wood-frame","title":"1980 Porsche 911 artwork Advertisement in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eComing soon...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eApprox. 13 1\/2\" x 17\" (34cm x 43cm)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAdvertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. \u003c\/span\u003e\u003cspan\u003eFrame is custom-sized and made of solid wood with black painted finish.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275577246010,"sku":"LimitedFrame7","price":295.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1980-porsche-911-artwork-advertisement-in-black-wood-frame-4293883.jpg?v=1761843692"},{"product_id":"1965-muhammad-ali-knocks-out-sonny-liston-original-magazine-page-image-in-black-wood-frame","title":"1965 Muhammad Ali \"knocks out\" Sonny Liston Original Magazine Page Image in Black Wood Frame","description":"\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComing soon...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Dimensions \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApprox. 13 1\/4\" x 16\" (33cm x 40cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eOriginal magazine page image is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and \u003c\/span\u003e\u003cspan class=\"s1\"\u003emade of solid wood with black painted finish.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":47275577475386,"sku":"LimitedFrame8","price":345.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1965-muhammad-ali-knocks-out-sonny-liston-original-magazine-page-image-in-black-wood-frame-4647511.jpg?v=1753325726"},{"product_id":"1978-rolex-air-king-at-tourneau-advertisement","title":"1978 Rolex Air King at Tourneau Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 4 5\/8\" x 5 1\/4\" (11cm x 13cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345380032826,"sku":"RolexAirKing1","price":45.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47345380065594,"sku":"RolexAirKing1","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Medium Brown","offer_id":47345380098362,"sku":"RolexAirKing1","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Natural","offer_id":47345380131130,"sku":"RolexAirKing1","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":47345380163898,"sku":"RolexAirKing1","price":295.0,"currency_code":"USD","in_stock":false},{"title":"Creative Collaboration","offer_id":47345380196666,"sku":"RolexAirKing1","price":345.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/1978-rolex-air-king-at-tourneau-338855.jpg?v=1751849913"},{"product_id":"1978-rolex-air-king-at-tiffany-co-advertisement","title":"1978 Rolex Air King at Tiffany \u0026 Co. Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 4 5\/8\" x 5 1\/4\" (11cm x 13cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345380360506,"sku":"RolexAirKing2","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345380393274,"sku":"RolexAirKing2","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345380426042,"sku":"RolexAirKing2","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345380458810,"sku":"RolexAirKing2","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345380491578,"sku":"RolexAirKing2","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345380524346,"sku":"RolexAirKing2","price":445.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/1978-rolex-air-king-at-tiffany-co-973250.jpg?v=1703723985"},{"product_id":"rolex-air-king-ref-14010-advertisement","title":"Rolex Air-King Ref. 14010 Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 9\" x 11 3\/4\" (22cm x 29cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrdinary. That’s the word people might use to describe a steel sports watch and how a lot of people would describe the Air King (or possibly worse). But the Air King deserves a little better... It's one of Rolex’s oldest models, dating back to 1945 as part of the \"Air\" Series created and built with brave Royal Air Force (RAF) pilots in mind. If you think about it, the Air King predates the GMT Master as a watch for pilots... Nevertheless, the 34mm Air King never achieved the same level of success as its 36mm and up siblings. Perhaps that's one of the reasons very few advertisements exist featuring an Air King... And of the small sample I've handled, this circa 2000 ad is the best. It's the best not because of the watch shown, a Ref. 14010 with its signature engine-turned bezel, but rather because of the sheer design and aesthetic of the ad. This turning point campaign is instantly recognizable by an isolated watch amidst a sheet-of-white-background. The other noteworthy aspect is the headline, which in my opinion, places this campaign in the same class as better-known vintage Rolex ads, such as the \"If you were... you'd wear a Rolex\" print ads. Those headlines, featured just as prominently as the watch, always hit the perfect note, describing the technology and\/or functionality of a particular Rolex model in a way that's easy to understand. Even though this ad is for an entry-level Rolex, the headline “At Rolex, steel is a precious metal.” elevates the Air King and reassures would-be consumers that even for $2,250 you're getting a quality timepiece. Rolex loves their stainless steel so much they even include a picture of it in its raw, un-machined form. Finally, this ad should be of interest because it foreshadows a world we live in today... Just ask anyone who has walked into a Rolex boutique inquiring about a stainless watch... stainless steel is truly the most precious metal Rolex offers. \u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345380557114,"sku":"RolexAirKing3","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345380589882,"sku":"RolexAirKing3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345380622650,"sku":"RolexAirKing3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345380655418,"sku":"RolexAirKing3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345380688186,"sku":"RolexAirKing3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345380720954,"sku":"RolexAirKing3","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/rolex-air-king-ref-14010-advertisement-485059.jpg?v=1709674007"},{"product_id":"1966-rolex-explorer-ref-1016-top-of-the-matterhorn-advertisement","title":"1966 Rolex Explorer Ref. 1016 \"Top of the Matterhorn\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eApprox. 8 1\/8\" x 11 1\/8\" (20cm x 28cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYup, this is a Rolex Explorer ad. But it’s really so much more than that... It’s also a beautiful photograph. A recreated, styled shot for sure, but nonetheless breathtaking. The climber’s hand is captured in close-up detail, grappling a mountainside, such that you can feel \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe setting and sense the exertion through his knuckles, veins and pores. There's even rope and a carabiner shown. In-person, this image has the beauty and intensity you often experience in gallery exhibits of portraits by acclaimed photographers. It's more than a wrist shot. It's an \"action shot\" inspiring you to live a little adventurously. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd then we get to the Rolex aspect... There’s the no-frills Explorer affixed to the climber’s wrist, firmly secured via its steel rivet bracelet. And that tremendous headline, “Because there isn’t any watch repair shop on top of the Matterhorn,” which in the vast landscape of Rolex ads, may stand tallest, as the best. And it contends for the best because it speaks to the brand, not simply the Explorer model. It's a phrase that applies to most every Rolex model, with their seamless cases, climate resistance, robustness and accuracy. You could substitute any model in that sentence.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e That’s the true beauty of this ad - that it’s a Rolex ad first. An Explorer Ref. 1016 ad second. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd the exact version shown is a late gilt dial, which you can tell because the \"Swiss - T \u0026lt; 25\" is printed between the \"6\" and minute hash marks. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis ad has a lot going for it. But there's more... Of the dozen vintage Explorer ads I've come across, this is the earliest full-page ad showing the famed and Grail-worthy Ref. 1016. Like the design of the watch was executed perfectly, this premier advertisement for the watch also happens to be utter perfection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFinally, this has become an increasingly difficult ad to source. Even though it was printed in 3 mainstream publications of varying quality, over the years, demand has outstripped supply. Like some say if could only own one watch, an Explorer could do the trick. If you only wanted to display one print advertisement, the \"Matterhorn\" might be the one.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345380753722,"sku":"RolexExplorer1","price":345.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345380786490,"sku":"RolexExplorer1","price":595.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345380819258,"sku":"RolexExplorer1","price":595.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345380852026,"sku":"RolexExplorer1","price":595.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345380884794,"sku":"RolexExplorer1","price":595.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345380917562,"sku":"RolexExplorer1","price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1966-rolex-explorer-ref-1016-top-of-the-matterhorn-advertisement-2358504.jpg?v=1775834767"},{"product_id":"1953-rolex-explorer-ref-6150-a-new-rolex-triumph-advertisement","title":"1953 Rolex Explorer Ref. 6150 \"A New Rolex Triumph\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 7 1\/8\" x 9 3\/4\" (18cm x 24cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345380983098,"sku":"RolexExplorer2","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345381015866,"sku":"RolexExplorer2","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345381048634,"sku":"RolexExplorer2","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345381081402,"sku":"RolexExplorer2","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345381114170,"sku":"RolexExplorer2","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345381146938,"sku":"RolexExplorer2","price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1953-rolex-explorer-ref-6150-a-new-rolex-triumph-advertisement-9022551.jpg?v=1779902886"},{"product_id":"1958-rolex-explorer-ref-6610-advertisement","title":"1958 Rolex Explorer Ref. 6610 Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 6\" x 9 1\/8\" (15cm x 23cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345381179706,"sku":"RolexExplorer3","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345381212474,"sku":"RolexExplorer3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345381245242,"sku":"RolexExplorer3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345381278010,"sku":"RolexExplorer3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345381310778,"sku":"RolexExplorer3","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345381343546,"sku":"RolexExplorer3","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1958-rolex-explorer-ref-6610-advertisement-2357998.jpg?v=1779262927"},{"product_id":"1967-rolex-explorer-ref-1016-if-you-were-climbing-advertisement","title":"1967 Rolex Explorer Ref. 1016 \"If you were climbing...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/8\" x 11 1\/8\" (20cm x 28cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCertain Rolex models have a universal association with a person, place, or thing... And I think many would agree the Explorer, specifically the Ref. 1016, is inextricably linked to Mt. Everest. Certainly Rolex marketing, going all the way back to 1954, has had a hand in the narrative that Rolex watches helped Hunt and Hillary in the Himalayas. But interestingly, the Explorer and Mt. Everest aren't pictured in an advertisement together until 1967. And this happens to be that ad... The \"If you were\" campaign from the late 1960s is as famous as Sir Edmund Hillary and Tenzing Norgay's courageous conquest. I feel that all \"If you were\" ads are things of beauty, regardless of the watch model featured. But like Everest rises above all the highest peaks, perhaps this particular \"If you were\" Rolex ad rises highest in the illustrious series... A serious contender for the Greatest of All Time because it features the Ref. 1016, a watch many will say is not only a pinnacle of design, but also represents an achievement in collecting. As a proud owner of a 1989 \"L\" Serial Ref. 1016, I can honestly say it's a watch I can't take my eye off. And also, it could easily be the only watch I need for the rest of my life. Yes, it's that good. No climber wants to encounter a storm on the way up to (or down from) the summit. But a Rolex lover welcomes this perfect storm of advertising - the iconic \"If you were...\" campaign AND the first Rolex ad with an Explorer watch and Everest scene. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345381376314,"sku":"RolexExplorer4","price":245.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47345381409082,"sku":"RolexExplorer4","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Medium Brown","offer_id":47345381441850,"sku":"RolexExplorer4","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Natural","offer_id":47345381474618,"sku":"RolexExplorer4","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Silver","offer_id":47345381507386,"sku":"RolexExplorer4","price":495.0,"currency_code":"USD","in_stock":false},{"title":"Creative Collaboration","offer_id":47345381540154,"sku":"RolexExplorer4","price":595.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1967-rolex-explorer-ref-1016-if-you-were-climbing-advertisement-7009297.jpg?v=1775313126"},{"product_id":"1969-rolex-explorer-ref-1016-if-you-were-skiing-advertisement","title":"1969 Rolex Explorer Ref. 1016 \"If you were skiing...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 8 1\/8\" x 11 1\/2\" (20cm x 29cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345381572922,"sku":"RolexExplorer5","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345381605690,"sku":"RolexExplorer5","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345381638458,"sku":"RolexExplorer5","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345381671226,"sku":"RolexExplorer5","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345381703994,"sku":"RolexExplorer5","price":395.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345381736762,"sku":"RolexExplorer5","price":495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1969-rolex-explorer-ref-1016-if-you-were-skiing-advertisement-4940307.jpg?v=1770801066"},{"product_id":"1972-rolex-explorer-ref-1016-oyster-case-in-case-advertisement","title":"1972 Rolex Explorer Ref. 1016 \"Oyster case. 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Brown","offer_id":47345383178554,"sku":"RolexExplorer7","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345383211322,"sku":"RolexExplorer7","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345383244090,"sku":"RolexExplorer7","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345383276858,"sku":"RolexExplorer7","price":345.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/files\/1971-rolex-explorer-ref-1016-oyster-case-is-waterproof-advertisement-4330359.jpg?v=1751419625"},{"product_id":"1975-rolex-explorer-ref-1016-wally-herberts-rolex-advertisement","title":"1975 Rolex Explorer Ref. 1016 \"Wally Herbert's Rolex...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 6 5\/8\" x 9 7\/8\" (16cm x 25cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345383309626,"sku":"RolexExplorer8","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345383342394,"sku":"RolexExplorer8","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345383375162,"sku":"RolexExplorer8","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345383407930,"sku":"RolexExplorer8","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345383440698,"sku":"RolexExplorer8","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative 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Brown","offer_id":47345384030522,"sku":"RolexExplorer10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345384063290,"sku":"RolexExplorer10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345384096058,"sku":"RolexExplorer10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345384128826,"sku":"RolexExplorer10","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/rolex-explorer-ref-114270-advertisement-437027.jpg?v=1709674017"},{"product_id":"2013-rolex-explorer-ref-214270-higher-we-climb-advertisement","title":"2013 Rolex Explorer Ref. 214270 \"Higher We Climb...\" Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 6 7\/8\" x 10\" (17cm x 25cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStory and Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether it’s diving to the deepest depths of the ocean, breaking the sound barrier for the first time, or as this ad highlights, being the first to reach Earth’s highest peak, Rolex always seems to be there. In 1953 Sir Edmund Hillary and Tenzing Norgay summoned not only their will to achieve, but their will to survive, in order to ultimately summit Mt. Everest. 60 years later, this carefully worded 2013 Rolex advertisement describes the role Rolex played in the successful ascent by Sir John Hunt's expedition. Aside from the conquest being an inspiring human feat, it may very well be the inspiration for Rolex developing the Explorer model. From the earliest Explorer Ref. 6150 to the 39mm Ref. 214270 pictured in this advertisement, the model has always been well-known and appreciated for its clean dial designed for legibility in adverse conditions. Besides the history lesson and being a prime example of classic Rolex marketing, I love that this ad is also a call to action... The headline \"The higher we climb, the more we overcome\" and the line “TIME TO EXPLORE” are motivating messages about how to approach life... 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