{"title":"Rolex Oyster Perpetual Ads","description":"The aptly-coined \"Oyster Perpetual\" nomenclature inspired Rolex marketing throughout the 1930s - early 1960s. Undoubtedly many Rolex purchases of yesteryear derive from highly-effective advertisements telling about the impenetrable \"Oyster\" case and robust, automatic movement. \"Oyster Perpetual\" is the essence of the brand, which is why it's printed on every Rolex dial.","products":[{"product_id":"1967-rolex-oyster-perpetual-if-you-were-sailing-cape-horn-advertisement","title":"1967 Rolex Oyster Perpetual \"If you were sailing... 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Today, Rolex is the official timepiece sponsor of Formula 1, Rolex 24 at DAYTONA, the 24 Hours of Le Mans, and the 12 Hours of Sebring. This 1968 ad speaks to a time when Rolex awarded watches to winners of the Daytona 500. Interestingly, even though the ad mentions “the 500”, assumed to be the Daytona 500, the imagery appears to be footage from the 1967 Daytona Continental race. And the two cars at the forefront are both famous Fords - a GT40 and Mk II (a Porsche 910 not far behind). You might think that’s not the only mixup… Is another error that the wrong watch model is pictured? Shouldn’t it be a Daytona? Not at all. In fact, I love how this ad shows a simple, Oyster Perpetual Ref. 1005. This ad is a great example of how a Rolex watch was viewed back then. They were all more or less on equal footing. That 34mm OP cost about the same as a Daytona back then. Today we see many pieces created by Rolex being coddled and relegated to special occasion jewelry. However, here we see the brand itself touting the watches as something you not only wear every day, but can beat up on, saying, “Any Rolex Oyster can take a Sunday punch, a douse in a grease can, or a steam bath.” With a racing pedigree like Rolex has, it’s no wonder their watches have been winning on Sunday and selling on Monday for a long time. \u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345404739898,"sku":"RolexOysterPerpetual3","price":145.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":47345404772666,"sku":"RolexOysterPerpetual3","price":395.0,"currency_code":"USD","in_stock":false},{"title":"Medium 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18cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"No Frame","offer_id":47345405755706,"sku":"RolexOysterPerpetual7","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47345405788474,"sku":"RolexOysterPerpetual7","price":285.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":47345405821242,"sku":"RolexOysterPerpetual7","price":285.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345405854010,"sku":"RolexOysterPerpetual7","price":285.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345405886778,"sku":"RolexOysterPerpetual7","price":285.0,"currency_code":"USD","in_stock":true},{"title":"Creative 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Brown","offer_id":47345406411066,"sku":"RolexOysterPerpetual10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":47345406443834,"sku":"RolexOysterPerpetual10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":47345406476602,"sku":"RolexOysterPerpetual10","price":295.0,"currency_code":"USD","in_stock":true},{"title":"Creative Collaboration","offer_id":47345406509370,"sku":"RolexOysterPerpetual10","price":345.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0432\/4666\/products\/1954-rolex-oyster-perpetual-talking-points-404048.jpg?v=1703723516"},{"product_id":"1932-rolex-oyster-w-fishbowl-advertisement","title":"1932 Rolex Oyster w\/ fishbowl Advertisement","description":"\u003cp\u003e\u003cstrong\u003ePage Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eApprox. 11 1\/8\" x 15\" (28cm x 38cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eStory and Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRolex marketing is as famous and legendary as their watches. From the company’s earliest days, its co-founder, Hans Wilsdorf, always sought opportunities to promote his brand. Throughout its history, Rolex has proven itself to not only make (a lot) of really good watches, but also advertise prolifically. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBut not all Rolex ads are created equal. Case in point is this 1932 time capsule, which stands out so many reasons… certainly for its unique character that’s inherent in the unmatched printing quality of print ads from the time period. Also, all those Paris addresses!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis example speaks to more than the history of Rolex watches. It also represents an early chapter in the story of Rolex marketing. Only a few years prior Rolex designed their waterproof and dust-proof watch aptly called the “Oyster”. And what better way to illustrate their technology to the average potential consumer than by placing a wristwatch in a fishbowl. And what a great picture it is :) \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003eThis wonderful brand history was created by the pioneering French advertising firm Wallace and Draeger. The agency was at the forefront of advertising, especially known for their groundbreaking printing techniques, which clearly this 1930s color advertisement with a photograph exhibits. Wallace \u0026amp; Draeger composed advertisements for many companies and luxury houses, including Ford, Lancome, and Hermes to name just a few. 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